SMX Sydney highlights
· Blog, Client VideosHi Barry, Here is the amended highlights clip. Let us know if you need any other delivery format. http://vimeo.com/29653463
Hi Barry, Here is the amended highlights clip. Let us know if you need any other delivery format. http://vimeo.com/29653463
A five piece band; three guitars, bass, drums. No synths whatsoever, what you’re hearing is all guitars. We want to collaborate with:
The idea is to create a band that combines live ‘electronic’ music with projection and a number of spoken word artists and vocalists. The idea is to create a true audio visual band; the projections, the spoken word pieces and the music is combined into one AV piece: a blend of live music, spoken word and film.
Spoken word artists and singers who can write to a subject and/or are interested in collaborating on an audio visual project. It’s early days but we hope you can see the potential here; we’re very open to different directions and ideas.
Kraftwerk with guitars. Retro futuristic. Stylised. Very refined live show/projections/lighting. Here’s a mood board: 
Why do these videos look so simple? Two reasons; we’re still looking for suitable VJs and these projections should look simple! These videos are the projections you’d see behind the band; most of those are black and white. The screens on the left and right of the stage will be colour. Currently we’re in the writing stage, so the visuals are still kinda crude because we first need to develop the songs and lyrics, then we refine the visuals based on where the lyrics take the song.
Here’s a track that is ready for some visuals; the video shows just the visuals we want to project behind the band. Basically a collage of ninja sillyness, open to any ideas in terms of vocals/spoken word. http://vimeo.com/34593971
Super intense guy talking about broadcasting your shit to the world. It would be great to develop lyrics about oversharing on Youtube or other social media. There’s a gap starting a 2.34 for a spoken word piece, but happy to move things around of course! http://www.vimeo.com/27936637/
Here’s the current version of the God Helmet track, we’re still looking at adding a spoken word segment to the end part. The track is about the existence of God or the brains tendency to see gods; take it any where you like! We’d put a temporary sample in there starting at around 3.47. http://vimeo.com/34398350
Some self help guy talking about ‘how to win friends and influence people. Wanting stuff can be many things, open to ideas. Happy to add visuals to suit the spoken word/vocals. http://www.vimeo.com/27935243
A track based on samples of Marlene Dietrich singing a anti war song, combined with a french song about lost love. http://www.vimeo.com/27934883 The other tracks on our Myspace page: http://www.myspace.com/wearesilverninja
No video samples yet, so do whatever! crimsonelectro 02
A tune based just one sample of blues legend Big Bill Broonzy singing ‘It Was A Dream’. http://vimeo.com/40990187 it was a dream (no melody:samples) it was dream (no samples)
Here are some ideas that came out of recent jams. With those we can start on the vocals and then add projections. spacy house guitar 02 CG_1 frisell chords_1 probeersel_1 radiohead rocker_1 pod wave keynius 02
Hi Steve, Here is the videos from the interview back in April. Question 1 and 2 Could you tell us who you are and what you do? What is PR in your view? Question 3 If you technological change over the last few years how would you describe the change in your industry? Question 4 In your blog i think you mentioned that every company should be a media company in some way, how do you think this translates to small and medium businesses and the strategies they employ, with youtube and the like? Question 5 Do you think that companies are more generous with information are more successful in terms of turnover or market share? Question 6 What’s your take on recent this social media backlash, things like Sherry Turkle’s book “Alone Together: Why We Expect More from Technology and Less from Each Other”? Question 7 How do you see the next 2 or so years in terms of PR? What do you think could be some of the trends? Question 8 Is there a business that you feel is an example for good practice in PR? Question 9 How do you see the role of video in social media going into the future? Question 10 How would you define meaningful and is there a company that might be an example of best practice in video? Question 11 Given the large range of social media outlets how do small and medium businesses choose which ones to invest the time into? Question 12 What drives you to do what you do? Question 13 Do you think there is something behind your enjoyment of working at Edelman, like for example does it stem from curiosity? Question 14 How do you find what you love to do? Is it luck or a mindset that allows you to explore things you are passionate about?
Hey Andy, Here are the videos from our interview at XML Sydney. Question 1 and Question 2 Could you tell us who your are, what you do and how do you get to where you are now? Question 3 When you look at your personal goals, did you plan what kind of life you want? For example to live in NY and then build around that goal, finding a way to make it happen? Question 4 Do you think time management is one of those skills we should learn earlier in life? Question 5 We read on your blog about your idea of whine vs win, could you tell us a bit about how you developed that notion and what you think needs to change? Question 6 You moved to NY that can be an uncomfortable place to do business, how important do you think it is to be uncomfortable? Are people too comfortable right now and does this stifle their creativity? Question 7 If you do carve out a life for yourself that is what you want, do you think the biggest challenge then is to stay vigilant about growing and bettering that situation or do you see other challenges? Question 8 In your blog you mention persistent hustle and self-coaching is a link between successful people, could you tell us about that idea? Question 9 In our experience in Europe and Australia there can be some reluctance to self promote or tell you story on camera, What do you think makes Americans different and less inhibited in this regard? Question 10 As a social media person what’s your take on the recent social media backlash? For example Sherry Turkle’s book “Alone Together: Why We Expect More from Technology and Less from Each Other” Question 11 Do you think this means we need to change our behaviour as human beings or perhaps to try and catch up with technology? Question 12 If you look at future developments in social media and technology, where do see it going? What do you think will be some general trends? Question 13 Are you guys moving towards this idea of curation with Gowalla and how will you go about doing that?
Hey Shari, Here are the videos from our chat back in April Q1 Could you tell us who you are, what you do and how you got there. Q2 So it sounds as if the change was a necessity of sorts but was it still difficult to open yourself up to such a big shift in thinking? Q3 We work a lot with small business and our clients are often confused about how to best navigate the social media world. They feel they are spreading themselves to thin trying to keep up with new outlets, what advice would you give? Q4 If you look at business-business and business-consumer social media interaction does this require a different strategy? Q5 How has your interaction with your target group changed and how does that relate to sales? Q6 Do you also think social media has reshaped PR and branding Q7 How should PR companies handle the changing landscape? Q8 How do you see this phenomenon of clients making online videos about businesses instead of businesses about themselves? Q9 So companies need to be more alert and transparent about how they deal with customer complaints?
Hi Julia, Here is that second to last take we looked at. Let us know your thoughts. http://vimeo.com/27322092 Right click here to download the master
Hi Mark Here are those clips from your interview with Bob Anderson Let us know your thoughts. Q1 How many people have completed one of your Leadership Circle assessments over the duration of it’s existence? http://vimeo.com/27230637 Q2 What is the plan going forward for The Leadership Circle? http://vimeo.com/27230822 Q3 Could you describe what your mission is for The Leadership Circle? http://vimeo.com/27231186 Q4 Could you tell us about the model that you developed for explaining this notion of the ‘evolution of consciousness’? http://vimeo.com/27231716 Q5 How have people reacted to the idea on an internal operating system and using the metaphor of DOS to Windows to Windows 7, in describing the importance of consciousness in leadership development? http://vimeo.com/27232386 Q6 How do you connect your ideas on leadership to the needs of those who run large organisations and businesses? http://vimeo.com/27232790 Q7 What will you be doing to create evangelism around The Leadership Circle? http://vimeo.com/27233172
Hi Nancy, Here are the videos from the interview back in April Let us know your thoughts. Question 1 What are some of the most common misconceptions surrounding introverts? http://vimeo.com/26095426 Question 2 Given the misconceptions and connotations people attach to introverts, How do you think introverts feel about public speaking? http://vimeo.com/26047787 Question 3 Given that being in front of the camera can be difficult even for extroverts, how can introverts make this skill easier for themselves? http://vimeo.com/26048001 Question 4 What are your thoughts on people who say ‘I’m not good on camera’ because they equate success in front of a camera with being an extrovert? http://vimeo.com/26307563 Question 5 When we look at some of our leaders in business particularly IT, the big names like Gates and Zuckerberg are introverts. Do you feel like the future is for introverts or that there is a burgeoning opportunity now for introverts? http://vimeo.com/26048566 Question 6 What needs to change to eliminate the stigmas surrounding introverts? http://vimeo.com/26048728 Question 7 What do you think are some of the strengths of being an introvert? http://vimeo.com/26307850 Question 8 In your book you mention that you think self promotion works for introverts if its about helping other people. Could you tell us about that? http://vimeo.com/26049232 Question 9 Video and public speaking are not natural things, do you think you need to alter yourself at all to appear genuine? How do you think one comes across as genuine within these communication methods? http://vimeo.com/26049638 Question 10 How can all of us not only introverts navigate the line between being persuasive and genuine in our communication? http://vimeo.com/26095848 Question 11 Do you feel like people overestimate how judgemental their audience is? http://vimeo.com/26307972 Question 12 How have you or how do you navigate your introversion in order to succeed? http://vimeo.com/26093324 Question 13 How did you find your path? How did you end up here? http://vimeo.com/26093981 Question 14 How did you approach this transition practically? http://vimeo.com/26308480 Question 15 That first step takes a lot of confidence, how do you think you develop that confidence? http://vimeo.com/26096640 Question 16 Why do you think this notion of being genuine that we have talked about is important or relevant on a more personal level? http://vimeo.com/26094967 Question 17 In your view how can brands navigate marketing? Sales driven, pushy kinds of marketing seem to render the term marketing a bit of a dirty word.. http://vimeo.com/26095299
Our first Short Takes was such a success we decided to make this a monthly event! This Short Takes is about Clarity; how to create a compelling story around what your business does, so you can really connect to our target audience. Here’s the video for our next short takes, which is planned for the 18th of August: http://vimeo.com/26901322
By that we mean this is not just another evening seminar or networking event but rather a place where you can enjoy yourself and network, but also walk away with some practical learning and experiences about business communication and video.
This time we’re focussing on creating a clear message around your brand. How are you different from the rest, and are you making that clear to your target audience?
Here’s why: your target audience can instantly find all your competitors online; there will always be someone who can undercut, outperform or outmarket you because they have lower overheads, they’re bigger or they’ve been around longer.
Being good at what you do is expected now. People don’t hire you just for being competent; they hire you because:
We need to get good at creating a story around our brands, and then do a great job communicating that story. So this Short Takes is about finding answers to questions like:
This time Short Takes will feature three speakers that will give you three perspectives on clarity in communication. First up is the amazing Justin Cooper, the man behind the Brand Factory.
Justin Cooper has spent over 20 years in marketing – creating and telling stories about brands like Pledge, Finesse, Warner Brothers, and Penfolds – and being amazed that his customers actually believe him. 
Next up is Hunting With Pixels’ creative director Robert Moorman.Robert has created highly effective business video campaigns for almost 20 years now, working for brands like MTV, Diesel, Time Out, Ted.com and Westpac. Robert specialises in helping business to create a narrative around their brand and translating that into highly effective online video campaigns. 
Last but not least we have the grandmaster of ‘on camera’ presenting, author and creativity guru Nigel Collin who will share some invaluable tips on how to make sure your story really connects to your target audience through authentic but professional on camera presenting.
The main focus of the presentations is about creating a story around your brand that your target audience can relate to. Just having a list of features and benefits isn’t enough to cut through in our media saturated world. You need to define what it is that makes you different, and then communicate that in a clear, confident and concise way. Once the message is clear, Nigel Collin will give you another great tip on how to present well.
It’s nice to talk about theory, but how does that translate to real life? At Short Takes we’ll pick case studies from companies that are present and our panel of experts will look into the finer detail of what the brand can do to create a compelling narrative. Here’s a video of our previous Short Takes: http://www.vimeo.com/25950043/
Of course Short Takes isn’t all work; we’ll have drinks, catering and business networking going on too! We want to keep the group small so everyone gets the time they need, so we’re going to cap it at 25 seats. Don’t miss out.
Where: Hunting with Pixels HQ – 270 King St, Newtown When: Thur 18th August 2011, doors open at 18.00, we start at 19.00. How much: $85 or $60 Early Bird if purchased before Tuesday 7th August. Book Here: 
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Earlier this year, Hunting With Pixels caught up with Shay David from Kaltura on the New York leg of our epic interviewing spree. Kaltura are a leading open-source video platform, helping business and educational clients deliver top quality video solutions. In this video, Shay David examines how we define ‘good’ content in the realm of online video. In the broadest sense, good content is something that engages with an audience. However, we can only measure the effectiveness of video content if we define what aims we are hoping to achieve, and who our audience are. It could be that our online video is as simple as entertainment, in which case the obvious measure of quality is ratings: Does the watcher stay and view the entire video? Shay draws a distinction between “lean forward” and “lean back” entertainment, with the latter being passive entertainment such as television, and the former exemplified by user-selected short form content, such as YouTube. In the example of YouTube, the definition of quality goes beyond mere ratings and becomes: Does the watcher click on to watch more of the content? If the format of the online video is educational, then the desired outcome should be good learning results. For example, online video can be used as a learning object for students to get hands on experience, in the context of homework or distance learning. So then, our definition of quality is related to our measurement of learning results, generally grades. Finally, with Business-to-Business video or enterprise video, the business outcomes depend on the manner of business. If the video is a selling tool, then effective content would be measured in increased sales. If it is a customer support video, then the measure of quality would be customer satisfaction. In short, if you want to measure the effectiveness of online video content, you must carefully define what constitutes a success. To do this, you must ask: – what are the results that matter? – are these results occurring in the right places? http://www.vimeo.com/25697885