Our first Short Takes was such a success we decided to make this a monthly event! This Short Takes is about Clarity; how to create a compelling story around what your business does, so you can really connect to our target audience. Here’s the video for our next short takes, which is planned for the 18th of August: http://vimeo.com/26901322
By that we mean this is not just another evening seminar or networking event but rather a place where you can enjoy yourself and network, but also walk away with some practical learning and experiences about business communication and video.
This time we’re focussing on creating a clear message around your brand. How are you different from the rest, and are you making that clear to your target audience?
Here’s why: your target audience can instantly find all your competitors online; there will always be someone who can undercut, outperform or outmarket you because they have lower overheads, they’re bigger or they’ve been around longer.
Being good at what you do is expected now. People don’t hire you just for being competent; they hire you because:
We need to get good at creating a story around our brands, and then do a great job communicating that story. So this Short Takes is about finding answers to questions like:
This time Short Takes will feature three speakers that will give you three perspectives on clarity in communication. First up is the amazing Justin Cooper, the man behind the Brand Factory.
Justin Cooper has spent over 20 years in marketing – creating and telling stories about brands like Pledge, Finesse, Warner Brothers, and Penfolds – and being amazed that his customers actually believe him. Next up is Hunting With Pixels’ creative director Robert Moorman.Robert has created highly effective business video campaigns for almost 20 years now, working for brands like MTV, Diesel, Time Out, Ted.com and Westpac. Robert specialises in helping business to create a narrative around their brand and translating that into highly effective online video campaigns. Last but not least we have the grandmaster of ‘on camera’ presenting, author and creativity guru Nigel Collin who will share some invaluable tips on how to make sure your story really connects to your target audience through authentic but professional on camera presenting.
The main focus of the presentations is about creating a story around your brand that your target audience can relate to. Just having a list of features and benefits isn’t enough to cut through in our media saturated world. You need to define what it is that makes you different, and then communicate that in a clear, confident and concise way. Once the message is clear, Nigel Collin will give you another great tip on how to present well.
It’s nice to talk about theory, but how does that translate to real life? At Short Takes we’ll pick case studies from companies that are present and our panel of experts will look into the finer detail of what the brand can do to create a compelling narrative. Here’s a video of our previous Short Takes: http://www.vimeo.com/25950043/
Of course Short Takes isn’t all work; we’ll have drinks, catering and business networking going on too! We want to keep the group small so everyone gets the time they need, so we’re going to cap it at 25 seats. Don’t miss out.
Where: Hunting with Pixels HQ – 270 King St, Newtown When: Thur 18th August 2011, doors open at 18.00, we start at 19.00. How much: $85 or $60 Early Bird if purchased before Tuesday 7th August. Book Here: [linkedin_share style=”none”]