Blog

Cycling safely during and after the Covid 19 lockdown

· Corona Virus

It’s great to see so many people using the lockdown to get back on their bikes for exercise and transport.

I’ve never seen so many people on the trails. My worry is that all those ‘new’ riders don’t have the right skill set to rejoin traffic in a safe manner.

This is why creating social media content around riding safely is so important right now. Here are a few things we’re working on at Bikefilms at the moment to support the effort.

Project 01 – Cycling safety project with the City Of Sydney

Here’s a video that’s part of a project we’re doing with the City Of Sydney and BikeWise to help riders be more empowered, confident and skillful when riding in traffic.

Project 02 – Covid-19 lockdown: is your bike safe to ride?

Here’s a video we created with BikeWise that was commissioned by the WA Roads.

Project 03 – driving a car around people on bikes

A project we’re doing with the University Of Adelaide to promote safe driving around cyclists. These videos are being used in an online test that you can find on cycleaware.org.

What can we do to make riding safer during the Covid-19 lockdown

One of the effects of the lockdown is that more people than ever are getting on their bikes. This is good news, but also a challenge.

The challenge is that we were already seeing a significant spike in injuries and deaths among cyclists in the months leading up to the Covid-19 pandemic.

This trend could be accelerated by more inexperienced riders entering the roads, especially if they keep riding after the pandemic subsides.

Now is the time to get ready

At Hunting With Pixels, we’re very passionate about making riding a bike the way it should be: fun, healthy and safe.

We want to use the spare capacity we have over the next few months to make a difference.

We’d love to talk to you on how we could collaborate on this.

 

 

 

Staying in touch with your people during the Covid 19 Virus lock down

· Corona Virus

These are challenging times.

Since the lockdown started, as a leader you suddenly have to manage a team over dozens, if not hundreds of team members working from home.

If you run a small business, you suddenly don’t have the network in place to stay connected to your clients.

People are looking at you as the leader to offer comfort and guidance in challenging times. Staying connected requires meaningful interactions.

Group emails and Zoom calls are great technologies for information, but not for connection.

As leaders, we need to inspire and support our people.

Timely, carefully crafted messages help your people stay engaged and productive.

To support you during the lockdown, we’re offering to create content with you that will help you stay connected. If you’re a friend or client we’ll do this on a ‘pay what you can’ basis, and in some cases even pro bono.

People don’t remember what you said. They remember how you made them feel.

Here’s how the CEO of Marriott communicated to his team.

Arne shows his humanity, while also delivering an honest assessment on how challenging the coming months will be.

The video has been shared and retweeted millions of times.

Case study 01: Deakin – Covid 19 announcement

This is how Jenni communicates the effects of the lockdown to the students of the Deakin Law School.

Follow up content for Deakin University

After the announcement, Jenni followed up with a piece about optimism and focus on opportunities in challenging times, urging students to use this time to upskill or to fast track their studies.

Case study 02: Acorro –  how to work from home effectively

After the initial announcement, you can stay in touch on a regular basis with shorter updates.

Case study 03 – WordPress – involve your team while keeping them safe

Here’s an example of a video based on team members filming themselves on their phones. We took care of the concept, direction and production management.  we did for WordPress

We support leaders during the lockdown

Here’s how we can support you as a leader;

  1. We craft your message. We help you create the right message at the right time
  2. We create strategy. The timing and order of what you say when matters.
  3. We coach you on how you deliver your messages.

The process

Lock Down discounts – pay what you can

We’re in this together.

Let’s have an honest, open conversation on where you’re at and what is possible in the current situation.

This is the time for all of us to support each other and to stay connected.

GE Power – telling the story

· Client Videos

Cisco – Connected Farms

NBN broadband – Connecting Purpose with Technology

We believe the process of creating engaging video content must start with a focus on people. Technology is just the tool to make the content look great.

Our work is based on the premise that we use content to create an emotional connection with the viewer first, then provide evidence of what the product delivers.

For this project, we would recommend combining our approach of supporting storytelling with the visuals created by a high-end Director of Photography.

We would also recommend a shorter video format of around two minutes where the story introduction is about 30 seconds, similar to the example you sent us.

How do you build the courage to tell your story from the heart?

· Blog, Case Studies

Trust and connection are the basis on which we run our businesses.

This is why it’s crucial that your content supports the building of trust and connection. Your video content needs to feel like a conversation, where you look happy, confident and in control.

How ‘videographers’ work

We don’t like being called a ‘videographers’ because videography is a technical process. We believe content creation is a people process.

Videographers typically put people in a small room, flick on a bunch of very bright lights and run the interviewee through a question list.

This approach is based on a learned default based on what we know from producing TV or news items. It’s fast and cost effective and leads to results like this: a perfectly adequate corporate video.

Interviewing vs having a conversation

Telling your story from the heart is a very different process. We focus on creating an environment where the people we talk to feel happy and confident.

It’s a process where we create conversations around meaningful connection. This is part of the coaching and facilitation process that is central to our brand: Confidence, Courage, Connection.

Here’s the same client, but now we’re having a conversation:

The 3 key differences

  1. What vs Why. When you have a conversation you get past the ‘what’ (features and benefits) to the ‘why’: talking about the experience of being part of the law clinic.

2. Ownership. Our process creates a sense of ownership for everyone involved. Instead of being told what to say, your team sees their own stories and experiences in your brand.

3. Connection. The viewer feels that they’re being talked to instead of ‘presented’ to. Instead of ‘presenting’ we’re being present with our viewers.

Being present, confident and courageous is how meaningful connection is created. From there, you can build trust with your audience.

That’s where you really start Hunting With Pixels!

Using the Vimeo Review page

· Blog

Here’s a quick tutorial on using the review page that we just sent you.

Once you land on the page, you can click directly on a frame, anywhere in the video, to leave feedback in a time-coded note.

You can also treat notes as “to-dos” to remind yourself to come back to them later, and check them off when they’re resolved.

Instant communication

We can directly reply to your notes and we automatically get notified once you make a comment.

Works on mobile

Best thing; it works on your mobile too! We’d love to hear what your thoughts are on your new video.

Video examples for Juliana

· Client Videos

TEDx promo around Rebels And Revolutionaries

We’ve been partners for TEDx Melbourne for a few years and loved capturing the ideas and stories behind the talks.

F- Bomb

The F Bomb is a show about female entrepreneurship: showing role models and having the real conversations around women in business.

Women in Non For Profits

Leadership can be lonely: having peer support can make a big difference.

EmpowerGirl – Cynthia talks about confidence

This is a ‘work in progress’ video we’re creating at the moment. We interviewed Cynthia last week and are creating short segments that can be used on social media and in learning platforms.

Video examples for Steffan

· Client Videos

Southern Cross University

We worked with the Hotel School and Southern Cross University in Sydney and Melbourne on an extensive Facebook campaign to drive sign ups.

Their leads increased by a whopping 57% over 1 year.

Part of the project was to create videos for multiple regions. This is much more cost effective and it was a great way to involve international students in the process.

Stile Education

Stile Education is about making STEM fun for kids year 4-6.

Humanising Lawyers

Lawyers need to work hard to build the trust because of the negative impressions the general public has, mainly due to people not understanding how law works.

The aim of this video is to show the humanity behind the lawyers.

We Are Them. They Are Us.

· Blog

This is a project about connection.

How to prepare for your video shoot with Hunting With Pixels

· Blog

Self care

You look and sound best when your brain is performing well. There are two things that will help you be the best version of yourself on camera.

Enough sleep. Ensure that you get a good night’s sleep the day before.

You’ll look fresher but most importantly your brain will be much better at handling the cognitive workload of being out of your comfort zone while trying to remember your key messages and connecting to the viewer.

Your brain is going to get a major work out; make sure it’s rested.

Stress free. Eliminate any form of stress where possible.

Postpone a difficult phone conversation, ensure that you only have people in the room that you feel comfortable around, don’t cram too many tasks in the day.

Taking direction

Be selective about who you take feedback and direction from. Trust your own instinct; you’re the expert in your field and you look and sound best if you’re ‘just’ you.

If you get mixed messages during the shoot, you probably have too many people in the room.

Only have the absolute key people in the room and ensure everyone prepared well.

Leaders – beware of how you affect your team

As the team leader, business owner or CEO you might want to be around for the interviews, because you want to be across what is being said.

This can backfire. Simply being present in the room can be a real obstacle for some of your team members to be conversational and authentic.

The same counts for marketing directors. You’re an expert on the messaging, but being too hand on or directive can diminish your impact.

Think of your interview as building scaffolding

Editors can rearrange things; you’re just here to provide the raw material. You don’t need to come up with all the clever sound bites.

You do need to have a clear idea of the structure of what you’re communicating.

Note down the key messages in a mind map or list, and talk around those. Your expertise and experience enables you to fill in the blanks. Trust it.

You’re not an actor.

Learning a script by heart and communicating it in a way that connects to the audience is a skill.

Unless you’re a trained actor or presenter, we don’t recommend trying to learn too many lines by heart.

You’re not likely to pull it off, and it shows in how you present.

Don’t ‘present’. Be present.

Great video content feels like a conversation you have with your audience. It doesn’t need to be perfect.

You can rely on editors to make things concise and accurate. You don’t need to present. You need to be present.

Being present is about being in the moment and focussed. This can be achieved by doing two things;

Give yourself a bit of headspace before you do your shoot. A walk, cup of tea or some focussed work on what you want to talk about

Eliminate distractions. Shoot offsite if you can. Turn off your phone.

Best shoot times

We all have different rhythms, but generally spoken we’re at our best in the late morning till early afternoon.

This is where our brain is rested and at it’s more creative.

Take your time and relax

Key is that you feel in charge when you’re being interviewed.

We’re here to help you tell your story: make sure you own it, take your time and refine if you feel it’s necessary.

What to wear

Here’s a post on what to wear at shoots:

Good luck!

Video examples for Work Club

· Client Videos

Hey Jason!

As mentioned in our meeting, these are some examples of work that could fit the format for club members and team interviews.

We are interested in understanding what your marketing team’s plans are and how we can support you in these initiatives.

Member Profile Example – Penny Locaso

Penny is a member of WC Melbourne, here’s a LinkedIn video we did for her a while back.

I like the storytelling angle: instead of talking about what we do, Penny talks about why.

Example of a video for a small event

This could be a potential format for Florence Guild follow ups, creating a shap shot of the event and adding interviews.

We’d put more emphasis on the space for Work Club in your case, so we highlight the experience of the audience more.

TEDx – social media campaign videos

We filmed the TEDx videos at Work Club last year.

These would be a great way to make Instagram videos for WC; sharing member insights in short and sharp videos that both highlight the member’s insights but also show the WC space.