Since the lockdown started, as a leader you suddenly have to manage a team over dozens, if not hundreds of team members working from home.
If you run a small business, you suddenly don’t have the network in place to stay connected to your clients.
People are looking at you as the leader to offer comfort and guidance in challenging times. Staying connected requires meaningful interactions.
Group emails and Zoom calls are great technologies for information, but not for connection.
As leaders, we need to inspire and support our people.
Timely, carefully crafted messages help your people stay engaged and productive.
To support you during the lockdown, we’re offering to create content with you that will help you stay connected. If you’re a friend or client we’ll do this on a ‘pay what you can’ basis, and in some cases even pro bono.
People don’t remember what you said. They remember how you made them feel.
Here’s how the CEO of Marriott communicated to his team.
Arne shows his humanity, while also delivering an honest assessment on how challenging the coming months will be.
The video has been shared and retweeted millions of times.
Case study 01: Deakin – Covid 19 announcement
This is how Jenni communicates the effects of the lockdown to the students of the Deakin Law School.
Follow up content for Deakin University
After the announcement, Jenni followed up with a piece about optimism and focus on opportunities in challenging times, urging students to use this time to upskill or to fast track their studies.
Case study 02: Acorro – how to work from home effectively
After the initial announcement, you can stay in touch on a regular basis with shorter updates.
Case study 03 – WordPress – involve your team while keeping them safe
Here’s an example of a video based on team members filming themselves on their phones. We took care of the concept, direction and production management. we did for WordPress
We support leaders during the lockdown
Here’s how we can support you as a leader;
We craft your message. We help you create the right message at the right time
We create strategy. The timing and order of what you say when matters.
We coach you on how you deliver your messages.
You can do messaging and coaching in 1-2 days.
We’ll edit and publish finished product in 6-12 hours.
We help you publish your content and we ensure you get the traction required
Lock Down discounts – pay what you can
We’re in this together.
Let’s have an honest, open conversation on where you’re at and what is possible in the current situation.
This is the time for all of us to support each other and to stay connected.
You look and sound best when your brain is performing well. There are two things that will help you be the best version of yourself on camera.
Enough sleep. Ensure that you get a good night’s sleep the day before.
You’ll look fresher but most importantly your brain will be much better at handling the cognitive workload of being out of your comfort zone while trying to remember your key messages and connecting to the viewer.
Your brain is going to get a major work out; make sure it’s rested.
Stress free. Eliminate any form of stress where possible.
Postpone a difficult phone conversation, ensure that you only have people in the room that you feel comfortable around, don’t cram too many tasks in the day.
Be selective about who you take feedback and direction from. Trust your own instinct; you’re the expert in your field and you look and sound best if you’re ‘just’ you.
If you get mixed messages during the shoot, you probably have too many people in the room.
Only have the absolute key people in the room and ensure everyone prepared well.
Leaders – beware of how you affect your team
As the team leader, business owner or CEO you might want to be around for the interviews, because you want to be across what is being said.
This can backfire. Simply being present in the room can be a real obstacle for some of your team members to be conversational and authentic.
The same counts for marketing directors. You’re an expert on the messaging, but being too hand on or directive can diminish your impact.
Think of your interview as building scaffolding
Editors can rearrange things; you’re just here to provide the raw material. You don’t need to come up with all the clever sound bites.
You do need to have a clear idea of the structure of what you’re communicating.
Note down the key messages in a mind map or list, and talk around those. Your expertise and experience enables you to fill in the blanks. Trust it.
You’re not an actor.
Learning a script by heart and communicating it in a way that connects to the audience is a skill.
Unless you’re a trained actor or presenter, we don’t recommend trying to learn too many lines by heart.
You’re not likely to pull it off, and it shows in how you present.
Don’t ‘present’. Be present.
Great video content feels like a conversation you have with your audience. It doesn’t need to be perfect.
You can rely on editors to make things concise and accurate. You don’t need to present. You need to be present.
Being present is about being in the moment and focussed. This can be achieved by doing two things;
– Give yourself a bit of headspace before you do your shoot. A walk, cup of tea or some focussed work on what you want to talk about
Eliminate distractions. Shoot offsite if you can. Turn off your phone.
Best shoot times
We all have different rhythms, but generally spoken we’re at our best in the late morning till early afternoon.
This is where our brain is rested and at it’s more creative.
Take your time and relax
Key is that you feel in charge when you’re being interviewed.
We’re here to help you tell your story: make sure you own it, take your time and refine if you feel it’s necessary.