Blog

HWP Monthly Braindump: explainer videos, communication styles, technology and global poverty

· Blog

At Hunting With Pixels we get together once a month to share with each other what new skills we’ve learned so we can share ideas and knowledge in a fun way. We’d love to see you at our next Braindump on the 14th of September at 18.30 at the HWP Headquarters on level 1, 270 King Street in Newtown. Tickets are $ 12 to cover for the included drinks, food and travel costs of speakers, which is pretty sweet I’d say! You need to book in advance so we know how many are coming, here’s the link: Our Event

Mikey Lueng: Travel, Technology & Global Poverty.

Mikey Leung is a filmmaker, web designer and co-author of Bangladesh: The Bradt Travel Guide. Mikey believes that tourism could become a significant vehicle of poverty eradication. Through filmmaking, crowdsourcing, web design and storytelling, he’s working to create economic empowerment, through tourism, in developing countries such as Bangladesh. Mikey will share his story of facing poverty first hand, and talk about how creativity is powering his journey to create social change. Mikey will be delivering this talk at TEDxDhaka in late September, so our Braindump is where you’re hearing it first!  

Robert Moorman: dealing with people who do your nut in.

Ever been in an argument between a ‘go getter’ and an ‘analytical type’? Without knowing it? One just wants to get the thing done, and the other bangs on about needing more info? Is there someone who will insist on crushing your Big Creative Dream with pesky details like finance, timelines and the fact that releasing tigers in Centennial Park may be against the law? How do you communicate effectively with people who think totally different than you do and get the best result for everyone involved? Robert shares some insights and offers some practical steps. Robert is the creative director of Hunting With Pixels. He’s also dutch which requires him to wear clogs and eat raw herring. Ugh.

Raphael Ariello: How to build an explainer video

Explainer videos are everywhere. How do you build one that gets the message across? Raphael Ariello has been doing an internship with Hunting With Pixels for the past four months and we’re fully intending to suck all the information out of his brain before he gets on the Air France back home.  

Film Viewing

At the end of the night our speakers will show a ground breaking or thought provoking work and do discussion and Q&A on it.

Volunteers needed!

If you’d like to learn more about camera operating, multi camera switching or audio, let us know; there are still some openings in our team of producers.

Book Now:

Our Event Or if you think we’re dodgy, visit sticky tickets here: http://www.stickytickets.com.au/9131  

Edelman video previews

· Blog, Client Videos

Hi Katie, Here are some additional videos;

Michelle Hutton: Communication Without Borders

http://vimeo.com/52518779

The Australian PR Industry

http://vimeo.com/52518776

What makes you tick?

http://vimeo.com/52519060

Has PR become more complex?

http://vimeo.com/52518778

Michelle on the WPRF

http://vimeo.com/52518777      

Steve Rubel

What drives you to do what you do?

  http://www.youtube.com/watch?v=XljhZRdfREM  

Do you think there is something behind your enjoyment of working at Edelman, like for example does it stem from curiosity?

  http://www.youtube.com/watch?v=RHRpxlC9iwQ  

How do you find what you love to do? Is it luck or a mindset that allows you to explore things you are passionate about?

  http://www.youtube.com/watch?v=u00JHmq37Pw  

Welcome to the WPRF in Melbourne

  http://vimeo.com/48722916

What’s the WPRF about?

http://vimeo.com/47982446

What does communication without borders mean to you?

http://vimeo.com/48138075

The Melbourne Mandate

http://vimeo.com/48138076

The Australian PR Industry

http://vimeo.com/48138074

Misconceptions about PR

http://vimeo.com/48138070

Michael Sheldrick videos

What does the WPRF mean to the Australian industry?

http://vimeo.com/47691291

How is the changing global climate affecting the PR industry?

http://vimeo.com/47691292

Communication without borders, what does this mean?

http://vimeo.com/47691293

How would you describe the World PR forum?

http://vimeo.com/47691294

What downsides of the PR industry do we need to understand?

http://vimeo.com/47691295

The End of Polio Campaign

http://vimeo.com/47693975

How about misconceptions about PR?

http://vimeo.com/47702554

What drives Michael you?

http://vimeo.com/47693974

Why is the WPRF significant?

http://vimeo.com/47693972

About Melbourne

http://vimeo.com/47693973 Collection of videos made in NYC for the WPRF in Melbourne, Australia.

Paull Young: What do you do

http://vimeo.com/49151069

Communication without borders

http://vimeo.com/49151070

What is social media?

http://vimeo.com/49151068

What is PR?

http://vimeo.com/49151067

Two words that describe PR

http://vimeo.com/49151066

John Pauluszek: Misconceptions about PR

http://vimeo.com/49150875

What drives your career?

http://vimeo.com/49150873

Social Media

http://vimeo.com/49150872

Communication without borders

http://vimeo.com/49150871

AGT video previews

· Blog, Client Videos

Hi Subhashani, Keynote speakers are listed below. Norman Moore http://vimeo.com/49669472 David Leslie http://vimeo.com/49669442 Ann Pickard http://vimeo.com/49212225 Here the V02 of the AGT video: http://vimeo.com/47436571  

Gaelic Football Footage for Eamon

· Blog, Client Videos

Hey Eamon, Latest Highlight reel from September 2012 http://vimeo.com/50270455 Here’s the clip of highlights of the gaelic football match: http://vimeo.com/47506811/

Short Takes: communication with purpose on the 20th of September 2012

· Blog

There’s so much media around us, trying to outshout each other and get their Key Messages in our heads; it seems to get harder to get through all the time.

Blast!

Some seem to think that it’s about shouting even louder; blast Facebook, buy Twitter friends and just repeat the message over and over again. Social media seems to only add to the information overload, and now we seem to reach everyone but touch noone.

Maybe it’s not about being louder

Organisations and people who communicate with purpose don’t seem to need to shout. People just naturally connect to the message.

How do they do that?

This Short Takes is about learning from people who communicate with purpose and build a following based on shared values. http://vimeo.com/48714077/

Anthony Carroll

Anthony is the Brand and Marketing Strategist for Yellow Sneakers, a Brand & Marketing Strategy Consultancy that specialises in helping businesses & organisations develop their brand.     Anthony will talk about purpose driving a brand or business, using the example of TOMS shoes, which was founded in 2006 by Blake Mycoskie. Blake witnessed extreme poverty while travelling in Argentina and decided to do something about it.

One For One

Toms shoes is based on an innovative social business model that Anthony will discuss in his talk at Short Takes. For every pair of shoes bought from Toms, they donate a pair.

Debbie Pask

Debbie is the Co-Founder of Rezinate, a business which aims to help people tap into the power of their own energy, to bring change, heal, balance and a find a clear sense of self and purpose.

Live with purpose

Debbie’s core passion is to help people discover & unlock their own ‘life purpose’ and then go about planning and designing their utopian business around it. Debbie will offer insights into how you can find your unique purpose and stay centred within that, so what you say and do is always authentic to who you are.

David Gravina

Social entrepreneur and grass roots activist Dave Gravina is the CEO and Founder of Digital Eskimo. Dave is also the founder of Do Gooder, a new online platform that provide anyone with a good cause – from concerned citizens to campaigning heavy-weights – with access to powerful, affordable campainging tools. Dave will show how not for profits can use creative campaigning to engage with their supporters and radically improve their fund raising results.

When / Where?

Communication With Purpose is happening on the 20th of September 2012 at the Hunting With Pixels HQ on level 1, 270 King Street, Newtown. Doors open at 18.30, the event starts at 19.00 sharp!

Parking Anxiety

For those who aren’t Crazy Dutch People who insist on riding the bikes everywhere, Newtown can seem a bit daunting parking wise. Here are some parking tips for when you visit the HWP headquarters. King Street parking is possible, but a bit off a long shot in the evening. There’s a carpark behind HWP on Wilson St, as well as the Franklins car park on the corner of Lennox and Church Streets. If all else fails, try the Camperdown Memorial Park on Federation Road. Our address is level 1, 270 King Street in Newtown. Here’s the Google Maps link.

Book!

Our Event Or visit Sticky Tickets: http://www.stickytickets.com.au/9144  

Web video packages for Soda Digital

· Blog, Client Videos

Hi Daniel, Following up on your email we’d like to offer you some video packages that could be combined with your digital marketing and web design products. We’d be very interested in collaborating on this front to create packages that we can offer to our client base, combining Soda’s services with our video strategy/production work. We think our brand and Soda Digital would combine well considering the look and feel of the brands and the target audience. Here are some ideas around video packages we could combine with your offering as a basis for further discussion.

Starter Package

One welcome video which includes a one hour studio shoot that looks like this: http://vimeo.com/25115395 Price point: $ 1295,-

Small business package

Much better SEO wise and better value per video. This package is a ‘welcome’ video to camera plus a number of short interview style videos that are about establishing your business as a trusted partner. This package also includes scripting and some basic video seo so we establish a link between the brand, search results and the social media roll out and the videos. http://vimeo.com/41066396 Price point: for packages of 3-5 videos $ 795 per video, package price around $ 2500-3000.

Client testimonial videos: Studio version

A client testimonial clip in addition to a series would be an additional $ 895,- based on three testimonials.

Client testimonial: location shoot

In this case we create the client testimonial clip on location. http://vimeo.com/26301450 Price point: $ 1400-1700

Business package: let’s build a brand

This is a one year service level agreement where we create a basic package plus a series of short videos that can be used for blogging and Video SEO purposes. Deliverables are:

http://vimeo.com/42529714 Price point: $ 9000- 18.000 depending on roll out and video SEO work.

Bottom Line

The recommended retail prices are quite competitive and you could comfortably have a 10-15% margin on the suggested price point. On top of that we offer Soda Digital 15% off the recommended price; we can either offer this as a discount if you’d want to offer this within the Soda Digital brand or as referral fees while we manage the client as far as video goes. We have a nation wide network of producers and we have representatives in Melbourne, Brisbane and Perth.

Now let’s combine Soda With Pixels!

We do a lot of work in the education and event space; we’d love to talk to you about combining our products in this market. If this looks good to you we’d love to continue the conversation about further collaboration.  

Hunting With Pixels are at the SMX conference on the 5th and 6th of Sept 2012 in Melbourne

· Blog

Hi all, We’re sponsors and supporters of the SMX conference in Melbourne, which takes place on the 5th and 6th of September in Melbourne; drop by and have a cuppa with us if you’re around! SMX is programmed by the sharpest minds in search marketing and if you want to find out how you cut through the Google noise, this is a great place to learn more. http://vimeo.com/46860935 As video producers and strategists it’s always interesting to see what’s going on in SEO since video is becoming more and more a tool used for getting our website better rankings. Here’s SEO Strategist Dejan Petrovic from Dejan SEO talking about the importance of video for SEO purposes: http://vimeo.com/46921511 SMX Melbourne will feature sessions and networking activities delivered by top international and Australian industry professionals. Whether you are planning your search and social media strategy or you are deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help you boost your search marketing results and take your skills to the next level. Hope to see you there!    

video proposal for Cruise Express

· Blog, Client Videos

Hi Clive and Francis, Here’s our proposal: http://vimeo.com/47291847 What we’re offering

Budget

5k will get you a professional looking, engaging video. 7-7.5k will create room to provide a high end look, which could be beneficial considering how your target audience views your product.

Next steps

We’d love to workshop the ideas around content and really get into the detail involving your team and our experts. A content workshop typically takes about 2-3 hours and we recommend using our space to help create an open mindset. Here are some relevant examples of work:

Talkforce

http://vimeo.com/42529714

Bendigo bank

http://vimeo.com/40440053

Sydney Ferries

http://vimeo.com/46213057

Video examples for Royale

· Blog, Client Videos

Hi Iain and Richard, Here are some examples of business videos you could use for Royale.

A simple studio video

http://vimeo.com/25115395

The same, but with some graphics

http://vimeo.com/41066396

Explainer video/Animation

You could also create a short and snappy animation with a voice over, similar to this: http://vimeo.com/46211455 Let me know what your thoughts are!   Cheers Robert      

smx event videos and online business videos

· Blog, Client Videos

Hi guys, Here are some videos of the SMX conference in Sydney:

A general overview of SMX

http://vimeo.com/46860935

Introductions

http://vimeo.com/46925500/

Trends and predictions – multiple speakers

http://vimeo.com/46925503

Where is SEO going? Multiple speakers

http://vimeo.com/46929095

What content works for Google?

http://vimeo.com/46925504

What is social? Bruce Clay

http://vimeo.com/46929093

Stephan Spencer on marketing manipulation

http://vimeo.com/46929092

Stephan Spencer on the future of Ecommerce and SEO

http://vimeo.com/46921510

The importance of video for SEO

http://vimeo.com/46921511

Content Marketing – Kate Gamble

http://vimeo.com/46921506

Kate Gamble on Content Strategy

http://vimeo.com/46921507

Degan Petrovic on the future of Google search

http://vimeo.com/46921508

Where is video going? Multiple speakers

http://vimeo.com/46929096

Cindy Krum on mobile video use

http://vimeo.com/46925502

Cindy Krum on mobile PPC

http://vimeo.com/46925501

Cindy Krum on mobile video use

http://vimeo.com/46668918

Gillian Muessig on mobile technology

http://vimeo.com/46668917

Anne Kennedy on Cultural Marketing

http://vimeo.com/47221051/

Christine Churchill on blogging

http://vimeo.com/47221049

Michael King discusses target audiences

http://vimeo.com/47221052