Short Takes: Communication Without Borders on the 24th of October

October 11 · Blog

As a very diverse, international company that works in the field of social video and media, the theme of the upcoming World PR Forum really speaks to us!

Communication Without Borders

With a world more globalised and connected and a country more diverse than ever, Communication Without Borders is a reality we all work with daily. We’re excited about being part of a dialogue on how communication is changing our world, our organisations and our profession – and how communication must change as a consequence.

What do the experts say?

Let’s see what the experts in the field of PR have to say about the theme: http://vimeo.com/48138075/

So what is the World PR Forum?

http://vimeo.com/47982446

Who’s speaking?

We’re very excited about having some world class speakers on the subject at the next Short Takes, it’s going to be a very interesting discussion indeed!

Jon Bisset

Jon is an Executive and Company Director with over 15 years experience at CEO, senior management and Board level.Jon has been involved with some of Australia’s finest peak bodies covering sport, health and ageing, business events, technology, fundraising and association management. Jon is currently the CEO of the Public Relations Institute of Australia, the peak body for public relations and communication professionals in Australia.

Michelle Hutton

Michelle is the Chief Executive of Edelman Public Relations in Australia. Michelle runs the firm’s operations in Australia and in her first eighteen months of leading the business, the agency was named 2011 Australian Consultancy of the Year by the Holmes Report and leading marketing blog Mumbrella. She currently sits on the firm’s global Executive Committee and leads one of Edelman’s international strategy teams. With over 25 years’ experience in the marketing and public relations industry, Michelle is regarded as one of Australia’s leading brand communication experts.

Here’s Michelle discussing Trust:

http://www.youtube.com/watch?v=5kTVhsMHbek

Clare and Alice Collins

Clare and Alice Collins are the Directors of Insight Communications, a multi award-winning public relations agency specialising in cause, culture, community and health. Clare and Alice also make a unique mother/daughter team offering more than 25 years collective experience in communication management. Their clients have included Ovarian Cancer Australia, Cystic Fibrosis Australia, the RPA Transplant Institute, Dry July, The Big Issue, Bravehearts Inc, the Asbestos Diseases Research Institute and the Asbestos Education Committee. Clare and Alice have worked in the arts and entertainment field and are both founding directors of the board of the newly formed National Youth Theatre Company Foundation.

We’d love to see you there!

Short Takes is happening on the 24th of October, 18.30 at the Hunting With Pixels HQ on level 1, 270 King street in Newtown. The presentations are 20 minutes each, followed by a panel discussion. We start at 19.00 sharp! Tickets are $ 19, book here:              

kent&lime video examples

October 03 · Blog

Hi guys, Here are some examples of work from various directors we work with that are relevant to your project: http://vimeo.com/50658812 http://vimeo.com/50658811 http://vimeo.com/50658809

Before Language

September 17 · Blog

Have you ever traveled overseas? When you met someone for the first time, what was one of the first things you did? Most of us would raise a hand to say hello. What about when you go to a restaurant, how do you ask for the bill? No matter where you go, the universal sign seems to be a gesture with your hand as if you were signing a cheque. One theory as to how language was formed is called the Gestural theory. This states that human language developed through gestures that were used for simple communication. It wasn’t really important what the gesture was, because when you think about the origins of a gesture, it could’ve really been anything (well, maybe not anything). It was about why the gesture was being made. The primitive forms of communication worked because they knew why they were trying to communicate. Two types of evidence support this theory. The first being that gestural language and vocal language depend on similar neural systems i.e. the regions on the cortex (brain) that are responsible for mouth and hand movements border each other. The second is the fact that non-human primates use gestures or symbols for primitive communication. Some of their gestures even resemble those of humans, such as the ‘begging posture’, with hands stretched out in front.

In our day to day, we still communicate using gestures. Whether it is pointing out a particular item or giving somebody directions, we constantly use gestures or actions to communicate. We wave goodbye or nod our head in agreement for the most part without uttering a word. Babies will naturally rub their eyes when they are tired, or make sucking noises when they are hungry, when they want to play; they make eye contact with you and smile. So what is your body language saying about you? More importantly, what is it saying about your business? The confidence you reflect in your business is a direct consequence of why you do what you do. The WHY is more important than the HOW and the WHAT. We’re too busy thinking about how we’re communicating, and about what, to think about why we’re doing it in the first place. If nobody knows what you’re about, well then you’re just another duck, in a line of ducks. The next time you feel you aren’t getting your message across, check your body language. Or more importantly, check theirs. What is it saying? Do they (the client, your mother, or even a stranger) know what you’re about? If there’s no passion behind the why, then the what probably isn’t going to be so memorable. “Words should be used as tools of communication and not as a substitute for action” – Anonymous. You can safely presume then, that actions really do speak louder than words. Anthony is the Brand and Marketing Strategist for Yellow Sneakers, a Brand & Marketing Strategy Consultancy that specialises in helping businesses & organisations develop their brand. Anthony will talk about purpose driving a brand or business at the next Short Takes, using the example of TOMS shoes, which was founded in 2006 by Blake Mycoskie.