Your throat chakra (energy point) is the channel for your expression; of your identity, business, hobbies, creativity and friendships. This energy channel is happy and healthy when what you say matches up to who you are. If there is a conflict between the two, then be prepared for some physical repercussions in the throat area. Flu, colds, coughs, dry throat, sniffles, ulcers or any kind of physical ailment in that region of your body. Just as the physical body becomes weakened by not expressing your authentic self, so does the business if you are not communicating (marketing, speaking, connecting) with authentic purpose! We have all experienced a sales pitch that feels dodgy and insincere. Our radar (sixth sense) usually picks this up pretty quickly; customers feel the same about your business. They can tell whether you truly are living, breathing and expressing your truth through your career and business. They resonate with your passion, truth and clarity. We all understand the value of marketing – but do we really understand the true value of building connections with customers that is natural, authentic and shows the “real” us? People are hardwired to want to share on a deep, honest level. When they sense you are doing that, they become advocates of your business and talk to others about you. There is nothing more captivating in a business owner than a sheer love and alignment with what they are doing. The expression (marketing aspect) becomes less of a push out and transitions to a more magnetised approach – pulling in those that want what you are offering. Those who don’t feel magnetized by your authentic business, well; those customers are not long-term connections, and the sooner you let them go, the better. So, do you give thought to what voice you are using day to day in business? Are you communicating the purpose that aligns with the inner you? I am giving a 20 minute talk on this topic Thursday Sept 20th at Short Takes. Come along if you get the chance. And remember; always communicate who you are, as this is the most intoxicating channel for any prospective customer. Debbie is the Co-Founder of Rezinate, a business which aims to help people tap into the power of their own energy, to bring change, heal, balance and a find a clear sense of self and purpose.
A while back I had a meeting with one of our favourite clients: Concept Amenities. Michael Matulick, the CEO of CA shared a TED video of Simon Sinek with me:
What, How, Why
Simon Sinek’s talk is about how most companies operate:
They’ll tell you what they do.
Then they’ll tell you how the do it different (their selling point).
Sometimes they’ll add a bit about why, but generally that’s reserved for that once a year conference where we do all our feel good stuff.
Why, How, What
But there are companies who do the exact opposite:
They share their idea of how they see the world.
How they operate connects to that idea.
Their service or product is a proof of the concept.
Apple. Again.
I know. The Apple thing is a bit tired now, communication with purpose is really the one thing that sets them apart. Apple talks about Thinking Different. If you’re someone who’s attracted to that idea, you’ll also like the fact that they make beautifully designed, easy to use products. Their mp3 players, laptops and whatever they make is a proof of that idea.
What about you?
Is Why where it’s going, or is it just lofty nonsense to you? We’d love to hear your stories and share them.
Communication With Purpose: Short Takes eventon the 20th of September
If you’d like to know more about communication with purpose, why not pop by at our Short Takes event? Short Takes is a monthly about business communication; we’ve got speakers, a panel, great people to connect with and word is that our producer Jared is going to launch his latest cocktail too!
Last year we interviewed about 30 people about What Makes Them Tick. We interviewed people in Amsterdam, New Orleans, New York, San Francisco, Melbourne and Sydney and talked about what drives them.
Do what you love
One of the best things about working at Hunting With Pixels is that we have the privilege of hearing stories of people who really LOVE what they do. It’s fascinating to see how much drive our clients have; people who love what they do are really ‘in the zone’.
Here’s the video:
http://vimeo.com/25438973
Communicate With Purpose
What’s powerful about purpose is that it’s a great connector.the them of our next Short Takes event on the 20th is Communication With Purpose. We’d love to see you there!
Here’s an example of a clip we could do around interviews at a conference or event. This puts your company in the conference environment and is a great, cost effective way to get more brand exposure. http://vimeo.com/47436571
Just as the physical body becomes weakened by not expressing your authentic self, so does the business if you are not communicating (marketing, speaking, connecting) with authentic purpose! We have all experienced a sales pitch that feels dodgy and insincere. Our radar (sixth sense) usually picks this up pretty quickly; customers feel the same about your business. They can tell whether you truly are living, breathing and expressing your truth through your career and business. They resonate with your passion, truth and clarity. We all understand the value of marketing – but do we really understand the true value of building connections with customers that is natural, authentic and shows the “real” us? People are hardwired to want to share on a deep, honest level. When they sense you are doing that, they become advocates of your business and talk to others about you. There is nothing more captivating in a business owner than a sheer love and alignment with what they are doing. The expression (marketing aspect) becomes less of a push out and transitions to a more magnetised approach – pulling in those that want what you are offering. Those who don’t feel magnetized by your authentic business, well; those customers are not long-term connections, and the sooner you let them go, the better. So, do you give thought to what voice you are using day to day in business? Are you communicating the purpose that aligns with the inner you? I am giving a 20 minute talk on this topic Thursday Sept 20th at Short Takes. Come along if you get the chance. And remember; always communicate who you are, as this is the most intoxicating channel for any prospective customer. Debbie is the Co-Founder of Rezinate, a business which aims to help people tap into the power of their own energy, to bring change, heal, balance and a find a clear sense of self and purpose.
