Hunting With Pixels is a social activity, so we’d much prefer to hunt in a pack.
Looking for a company/person to share our Sydney office with
We love our new place in Camperdown (right next to Newtown), but love needs to be shared so we’re looking for a small company or solo flyer who needs a quiet, spacious office to work. We offer nice people, good location, funky furniture, decent broadband and a shared kitchen/waiting area.
What are we looking for?
People we share values with; hard working, considerate to others, flexible, fun to be around.
Cost
$ 180 for half the office: you can fit 2-3 desks in there quite easily. We’re rarely there at the moment so you pretty much have the place to yourself, which makes it a super bargain! If you just want to desk talk to us; 1300 505 262 or contact us through the contact page.
Jon Holloway is managing director at TCO and has some very interesting insights in the state of advertising. Here’s how Jon sums up his attitude towards advertising:
Take Risk And Try Stuff
“Hate the word social media, hate the way media is planned and sold, hate marketing BS, dislike talkers with no action, hate the word innovation, love just taking a risk and trying stuff.”
A keynote in five minutes
What we love about Ignite is that you get around ten presentation in one night, most of which pack as much information as the average 45 minute keynote but now you’re not sitting in a conference centre trying to not nod off. Instead, you’re in the very rock and roll Oxford Art Factory with instant access to a bar. Much, much better.
Join us at the next Ignite
We’re video sponsors for Ignite. Why? Because we just love the event. We would have been there anyway, we just bring along a camera or two. Check out the line up of the next Marketing Ignite, it’s going to be interesting! Pop by an say hello/ have a beer with us in the break: http://marketing.ignitesydney.com/
Brilliant, funny video by the man behind the successful EEV video blog: Dave Jones. Filmed at Ignite Sydney in 2013: Ignite Sydney is a regular event that’s based on the principle of Pecha Kucha. Speakers get exactly 5 minutes and 20 slides that change automatically.
Short and sweet. Ideal for online video
The forced brevity create very well considered, short form content. Ideal for video!
A bit of help from our friends
Before doing their presentation for a packed Oxford Art Factory, the speakers get coached on presentation and slides by the lovely people at presentation studio. Its amazing to see what an outsider’s perspective can do to shape ideas. .
A keynote in five minutes
What we love about Ignite is that you get around ten presentation in one night, most of which pack as much information as the average 45 minute keynote but now you’re not sitting in a conference centre trying to not nod off. You’re in the very rock and roll Oxford Art Factory with instant access to a bar. Much, much better.
Join us at the next Ignite
We’re video sponsors for Ignite. Why? Because we just love the event. We would have been there anyway, we just bring along a camera or two. Check out the line up of the next Marketing Ignite, it’s going to be interesting! Pop by an say hello/ have a beer with us in the break: http://marketing.ignitesydney.com/
It’s great to have an ad on Youtube that gets views, but it’s important to consider where your viewers go next. Here an ad for a cruise planning company is followed by suggestions of videos of crashing planes:
So why is that a problem?
Three things;
Crashing planes: not very good for the holiday spirit.
You lose viewers: They’re likely t0 click on a link with a pretty compelling graphic like that. That’s your marketing dollars out of the door.
No clickable link to the website of the company. They did pay for overlays but they pop up while you’re watching. You can add a clickable link right under your video by simply putting in your URL in the text box.
But wait a minute; you can’t turn those off!
It’s annoying, but you can’t Youtube’s default related videos” function on your Youtube channel. However, there is a hack. You can delay the related videos from playing by tweaking annotation. Bear with me:
Sign in to your YouTube channel.
On the top right corner click on your channel’s name, then click Video Manager.
Select the video you’d like to change, then click “Edit” Along the top bar above the video player select “Annotations”, the hit thebutton called + Add Annotation.
Once you clicked that, select “Pause” from the dropdown. On the bottom of the page you’ll see a screen that lets you input the length of the pause by inputting time or dragging the red bar: just input a ludicrously long time, and tada: no pesky crashing planes at the end of your holiday video.
Or just use Vimeo; no pop ups, no ads and a lot more control. But that’s another blog post.
Having lived and cycled in Sydney for 6 years, I’ve grown accustomed to occasional bad attitudes towards cycling in Sydney. And that’s from someone moving here from London. This is why when riding in Sydney I go out of my way to not offend people in any way possible, just to prevent the inevitable totally over the top reaction. By not offending I mean, trying to dissolve into thin air, which I’m sure we’ll have an app for soon. Sydney siders just don’t seem to like cyclists. photo: Shannon Morris
Lycra Nazis
That is, unless they ride themselves. Then we ‘cyclists’ form huge pelotons of Lycra Nazis blocking Anzac Parade at 8.30 or blindly running their Fixie Without Lights into Oxford street while running the red lights. Thing is, I don’t identify with either side of this ‘discussion’.
It’s just a way to get around people.
I’m not a ‘cyclist’. I’m just someone who sometimes gets around on a bike, sometimes I use a car. Sometimes I walk, sometimes catch a train. Cyclists are just like real people!
Greencliff. These guys really, really don’t like bikes.
But then the Greencliff people take this nonsense to an entirely different level. Check out the sign they put on my bike when I parked it on Alexandra Drive last week: Now it would be easy to laugh about this, because it is kinda ridiculous; obviously Greencliff agent drive their BMW’s with a stack of preprinted notices for cyclist in their booth.
But why is the note anonymous?
There’s no way for me to check what Greencliff’s policies are apart from threatening to steal/damage other people’s property. Can I call them to ask:
What is ‘this location’?
Where does ‘this location’ start and end? Who is ‘building management/security’? Or are you just making this up as you go by making a generic flyer and plastering it all over place? I would have loved to sit in at the meeting when Greencliff decided this would be a good idea.
Bloody cyclists.
I don’t like being run over, so I do my best to be as considerate as humanly possible.
The bike was parked on a three metre wide footpath. A herd of very overweight hippos would have been able to stampede right past my bike. The logistics of getting them to Australia; another matter.
Not obstructing anything, no wheelchair access, ramp, door or footpath anywhere near the bike.
No signage telling us cyclists can’t park here. I wonder why? Oh wait! Is it because it’s a communal space that we all paid out taxes for?
And of course: No bike Racks Anywhere. Unless you expect me to drive to where my bike is parked of course mr Greencliff?
So who are the Greencliff bike thieves?
I highly doubt that Greenfield has the legal mandate to damage and confiscate bikes, so I’m going to do what any self respecting social video producer would:
Let’s point a camera at this
I’m going to put a Gopro on my mate’s balcony and see if we can capture some Greenfield Cycling Hating Bolt Cutter Wielding ‘security and management’ types. Keep you posted! Do you have any experiences like this? I’d love to hear about it!
We are really honoured to have set up the shoot for the first Mojo Sessions, the new project of Gary Bertwistle, a leader in innovation and creativity whose passion is making people think differently. With these series of short interviews, Gary aims at showing us the human, innovative and creative part of some of today’s Australian Business Leaders. The shoot took place at a very intimate spot: the Chapel at St Andrew’s College in front of a live audience of students from the Sydney University. During the shoot, we didn’t only had the pleasure to chat with Gary about his idea of having a one on one conversation in a special spot but we also had the chance to chat with his top level interviewees about leadership, entrepreneurship, their different motivations and inspirations that drove them along their paths. This was just the very first chapter of a series of short interviews where the audience will get a human perspective of some of Australia’s top business leaders. Stay tuned to get inspired and moved by Tim Power, managing director of 3PLearning; Professor Michelle Haber, head of the Children’s Cancer Institute Australia; and Bruno Maurel, Chairman of Creative Activation. And last but not least, we would like thanks our crew for making it happen: Tomas Ybarra, Dimitri Zaunders, Stephen Rangott, Alex Bradshaw, Spencer, Virginie Laverdure, Cristina Alonso and Robert Moorman.
[/one_third][one_third] We love working in two of the most liveable cities in the world: Melbourne and Sydney. We also have production partners in Brisbane and Perth.[/one_third][one_third] People behind the brand are what we are about, so we’d love to meet you in person! [/one_third]
I’ve lived and worked in four different countries in the past 15 years. As a dutch person, I don’t have a choice but to speak the language of the locals; I my case English and German. It’s an experience I wouldn’t have wanted to miss in the world. What’s interesting about speaking a different language over a long period of time is that you at some point you start thinking in the language.
Language as a prism.
What strikes me about that is that different languages have a very different way of describing the world, and as a result you look at the world in a different way. I’m a different person when I think and speak dutch then when I think and speak english. What I’m interested in exploring in the project are the words that exist in other languages that English doesn’t really have a translation for?
It’s about culture
Culture is about how people interact and think, and as a result languages describe situations that other languages don’t have a word for, just descriptions.
The germans have “Schadenfreude”, the pleasure derived from other people’s misfortune.
The Indonesians have ‘Yayus’; a joke so unfunny and told so badly that you can’t help but laugh.
The scottish have ‘tartle’; the reluctance to introduce someone because you forgot their name.
So what’s your word?
Sometimes you try to express something, but the word just isn’t there. It’s not because you lack in knowledge of the English language, but the word just doesn’t exist. Is there a word in your language that doesn’t have a direct translation in English?
The goal of the project
We want to highlight the fun side of diversity. Show english speakers that there’s a whole world of culture that is worth checking out; it’s about appreciation of diversity. Different cultures bring different perspectives, which is enriching for all of us. To make the video connect to the audience, we’d like to take a light hearted, humorous approach. If you have any word in your language that’s funny or unexpected; brilliant! It’s also important that the work tells us something about your culture; so our audience gains appreciation for what your culture is about.
What are we creating?
A series of short, funny clips where people of various cultures share a word with us. We put them in a setting that visualised the culture and the situation the word applies to.
And lastly..
We’d love to take this content beyond this project; we’re working on a site around the theme that will go open source so others can get involved so we can grow this together. Drop us a line!
Social video is the kind of video that you’d forward to a colleague or friend. Typically our audience forwards videos because they’re: – Hilarious – Useful
Let’s be useful
Unless you’re Dame Edna, you’re probably not hilarious. But what you can offer something that people can do something with. What’s not social Your promo video. No matter how amazing it looks, it’s still a business pitch. Not bad on your home page. Not any good anywhere else, especially on social media. Don’t bore people with self promotion; give them something they can use, establish yourself as an expert. Be generous. http://vimeo.com/59710960