How much is a video?

November 30 · Blog

 

How much is a video?

When you’re planning on enhancing your brand with online video, it seems logical to ask how much a video costs. The problem with video is that video has a huge amount of variables. Take this example; we can shoot a simple interview style clip for say $ 800 if we use a medium level operator and a basic lighting kit. That will create a nice enough looking clip, and if the content is interesting it’s more than adequate. We can do the exact same thing and spend ten times the amount by developing a concept, using a high end director of photography and getting lighting assistant and a high end editor on the job. Which is the better option?

Well that’s a no brainer!

Or is it? Think about this; the adequate clip will get you some positive responses and will help build toward a set of content that support your brand. Not a bad outcome. A superbly scripted, funny, engaging clip that’s more expensive could go viral and land you a job that’s ten times the value of the clip.

Price is what you pay. Value is what you get

Let’s check with that dutch fella has to say about it. http://vimeo.com/59872776  

Short Takes: Communication Without Borders on the 24th of October

October 11 · Blog

As a very diverse, international company that works in the field of social video and media, the theme of the upcoming World PR Forum really speaks to us!

Communication Without Borders

With a world more globalised and connected and a country more diverse than ever, Communication Without Borders is a reality we all work with daily. We’re excited about being part of a dialogue on how communication is changing our world, our organisations and our profession – and how communication must change as a consequence.

What do the experts say?

Let’s see what the experts in the field of PR have to say about the theme: http://vimeo.com/48138075/

So what is the World PR Forum?

http://vimeo.com/47982446

Who’s speaking?

We’re very excited about having some world class speakers on the subject at the next Short Takes, it’s going to be a very interesting discussion indeed!

Jon Bisset

Jon is an Executive and Company Director with over 15 years experience at CEO, senior management and Board level.Jon has been involved with some of Australia’s finest peak bodies covering sport, health and ageing, business events, technology, fundraising and association management. Jon is currently the CEO of the Public Relations Institute of Australia, the peak body for public relations and communication professionals in Australia.

Michelle Hutton

Michelle is the Chief Executive of Edelman Public Relations in Australia. Michelle runs the firm’s operations in Australia and in her first eighteen months of leading the business, the agency was named 2011 Australian Consultancy of the Year by the Holmes Report and leading marketing blog Mumbrella. She currently sits on the firm’s global Executive Committee and leads one of Edelman’s international strategy teams. With over 25 years’ experience in the marketing and public relations industry, Michelle is regarded as one of Australia’s leading brand communication experts.

Here’s Michelle discussing Trust:

http://www.youtube.com/watch?v=5kTVhsMHbek

Clare and Alice Collins

Clare and Alice Collins are the Directors of Insight Communications, a multi award-winning public relations agency specialising in cause, culture, community and health. Clare and Alice also make a unique mother/daughter team offering more than 25 years collective experience in communication management. Their clients have included Ovarian Cancer Australia, Cystic Fibrosis Australia, the RPA Transplant Institute, Dry July, The Big Issue, Bravehearts Inc, the Asbestos Diseases Research Institute and the Asbestos Education Committee. Clare and Alice have worked in the arts and entertainment field and are both founding directors of the board of the newly formed National Youth Theatre Company Foundation.

We’d love to see you there!

Short Takes is happening on the 24th of October, 18.30 at the Hunting With Pixels HQ on level 1, 270 King street in Newtown. The presentations are 20 minutes each, followed by a panel discussion. We start at 19.00 sharp! Tickets are $ 19, book here:              

kent&lime video examples

October 03 · Blog

Hi guys, Here are some examples of work from various directors we work with that are relevant to your project: http://vimeo.com/50658812 http://vimeo.com/50658811 http://vimeo.com/50658809

Before Language

September 17 · Blog

Have you ever traveled overseas? When you met someone for the first time, what was one of the first things you did? Most of us would raise a hand to say hello. What about when you go to a restaurant, how do you ask for the bill? No matter where you go, the universal sign seems to be a gesture with your hand as if you were signing a cheque. One theory as to how language was formed is called the Gestural theory. This states that human language developed through gestures that were used for simple communication. It wasn’t really important what the gesture was, because when you think about the origins of a gesture, it could’ve really been anything (well, maybe not anything). It was about why the gesture was being made. The primitive forms of communication worked because they knew why they were trying to communicate. Two types of evidence support this theory. The first being that gestural language and vocal language depend on similar neural systems i.e. the regions on the cortex (brain) that are responsible for mouth and hand movements border each other. The second is the fact that non-human primates use gestures or symbols for primitive communication. Some of their gestures even resemble those of humans, such as the ‘begging posture’, with hands stretched out in front.

In our day to day, we still communicate using gestures. Whether it is pointing out a particular item or giving somebody directions, we constantly use gestures or actions to communicate. We wave goodbye or nod our head in agreement for the most part without uttering a word. Babies will naturally rub their eyes when they are tired, or make sucking noises when they are hungry, when they want to play; they make eye contact with you and smile. So what is your body language saying about you? More importantly, what is it saying about your business? The confidence you reflect in your business is a direct consequence of why you do what you do. The WHY is more important than the HOW and the WHAT. We’re too busy thinking about how we’re communicating, and about what, to think about why we’re doing it in the first place. If nobody knows what you’re about, well then you’re just another duck, in a line of ducks. The next time you feel you aren’t getting your message across, check your body language. Or more importantly, check theirs. What is it saying? Do they (the client, your mother, or even a stranger) know what you’re about? If there’s no passion behind the why, then the what probably isn’t going to be so memorable. “Words should be used as tools of communication and not as a substitute for action” – Anonymous. You can safely presume then, that actions really do speak louder than words. Anthony is the Brand and Marketing Strategist for Yellow Sneakers, a Brand & Marketing Strategy Consultancy that specialises in helping businesses & organisations develop their brand. Anthony will talk about purpose driving a brand or business at the next Short Takes, using the example of TOMS shoes, which was founded in 2006 by Blake Mycoskie.

Does your inner voice and outer voice match?

September 17 · Blog

Your throat chakra (energy point) is the channel for your expression; of your identity, business, hobbies, creativity and friendships. This energy channel is happy and healthy when what you say matches up to who you are. If there is a conflict between the two, then be prepared for some physical repercussions in the throat area. Flu, colds, coughs, dry throat, sniffles, ulcers or any kind of physical ailment in that region of your body. Just as the physical body becomes weakened by not expressing your authentic self, so does the business if you are not communicating (marketing, speaking, connecting) with authentic purpose! We have all experienced a sales pitch that feels dodgy and insincere. Our radar (sixth sense) usually picks this up pretty quickly; customers feel the same about your business. They can tell whether you truly are living, breathing and expressing your truth through your career and business. They resonate with your passion, truth and clarity. We all understand the value of marketing – but do we really understand the true value of building connections with customers that is natural, authentic and shows the “real” us? People are hardwired to want to share on a deep, honest level. When they sense you are doing that, they become advocates of your business and talk to others about you. There is nothing more captivating in a business owner than a sheer love and alignment with what they are doing. The expression (marketing aspect) becomes less of a push out and transitions to a more magnetised approach – pulling in those that want what you are offering. Those who don’t feel magnetized by your authentic business, well; those customers are not long-term connections, and the sooner you let them go, the better. So, do you give thought to what voice you are using day to day in business? Are you communicating the purpose that aligns with the inner you? I am giving a 20 minute talk on this topic Thursday Sept 20th at Short Takes. Come along if you get the chance. And remember; always communicate who you are, as this is the most intoxicating channel for any prospective customer. Debbie is the Co-Founder of Rezinate, a business which aims to help people tap into the power of their own energy, to bring change, heal, balance and a find a clear sense of self and purpose.

It’s not about what you do, or how you do it. It’s about why.

September 06 · Blog

A while back I had a meeting with one of our favourite clients: Concept Amenities. Michael Matulick, the CEO of CA shared a TED video of Simon Sinek with me:

What, How, Why

Simon Sinek’s talk is about how most companies operate:

• They’ll tell you what they do.
• Then they’ll tell you how the do it different (their selling point).
• Sometimes they’ll add a bit about why, but generally that’s reserved for that once a year conference where we do all our feel good stuff.

Why, How, What

But there are companies who do the exact opposite:

• They share their idea of how they see the world.
• How they operate connects to that idea.
• Their service or product is a proof of the concept.

Apple. Again.

I know. The Apple thing is a bit tired now, communication with purpose is really the one thing that sets them apart. Apple talks about Thinking Different. If you’re someone who’s attracted to that idea, you’ll also like the fact that they make beautifully designed, easy to use products. Their mp3 players, laptops and whatever they make is a proof of that idea.

What about you?

Is Why where it’s going, or is it just lofty nonsense to you? We’d love to hear your stories and share them.

Communication With Purpose: Short Takes eventon the 20th of September

If you’d like to know more about communication with purpose, why not pop by at our Short Takes event? Short Takes is a monthly about business communication; we’ve got speakers, a panel, great people to connect with and word is that our producer Jared is going to launch his latest cocktail too!

Watch the video.

http://vimeo.com/48714077