Here are some thoughts on styles and directions for the videos around Flexirent/Flexiway and Blink. We recommend creating high quality video with a conversational tone. It’s about creating connection and getting a feel for the people behind the brand and the kind of people who are your customers.
Authenticity is key
We recommend shooting ‘on the fly’ with a mix of high quality cutaway shots and more ‘handheld’ type footage. It’s a more relaxing environment for the interviewee, so we can capture a more genuine conversation.
Interview style clips with elements of the environment
Sally/Sydney Ferries
http://vimeo.com/46213057
Jordan
http://vimeo.com/45562090
Getting clients involved
We recommend a simple setup and a directing style that allows your customers to tell their story in their own words.
Business Master Minds
http://vimeo.com/26301450
IRISHNESS
Find a subject your clients care about and let them tell their story. In Flexi’s case the stories would be about what Flexi enables us to do; get access to cool technology. We could talk to them about what technology enables them to do. This is an example of people talking about their identity, linked to food. It got Taste Ireland a lot of traction in the Irish community in Australia. http://vimeo.com/29471205
Bendigo bank: people and values
http://vimeo.com/40440053
Liveperson Voxpops
http://vimeo.com/66460711
Frequently Asked Questions
FAQ videos need to be short and uncluttered. They also need to be filmed in a way that can be easily replicated at low cost so you get a consistent look if you decide to make additional content in the future.
Edelman blog
http://vimeo.com/52518777 Or a more stylised approach:
Hi Rhian, Here are a few ballparks for cost with some visual examples. We base these ballparks on the following:
Three cameras
A half day rate for the camera operators.
A full day rate for the production assistant and runner for set up
Preproduction, postproduction and publishing
Technical directions, liaising with the venue, managing crew and rental companies.
Our Live Switching option
This is great if you want to either webcast or deliver right after the event; we do a live switch between three cameras so your keynote video is instantly available. As you can see, that still looks like broadcast quality video, but you cut on postproduction costs. Ballpark $ 4000-5000 http://vimeo.com/58422126
Multicamera live webcast, editing highlights
If you go for a multi cam option, it may be of interest to create short clips of the key take aways. We see those videos achieve great view counts and engagement and the cost difference is relatively small, so it’s best value. Ballpark: $ 5000-6000 http://vimeo.com/67054515
Getting the best out of your budget
We can appreciate this is a bit of an investment, so here are some thoughts on getting the most ‘mileage’ out of your shoot. If we have cameras on site, why not interview some leaders in the industry around subjects that you care about or do some more in depth discussion with the speaker? https://vimeo.com/40280793
Not in the ballpark?
It’s possible to get reasonably good coverage with two or even one camera. The look won’t be TED like, but still quite good. A one camera shoot would require editing in slides, so would typically cost around $ 2500 including shoot. Add another camera an it’s more like $ 3200.
Helping Vetmed tell their story in video: that’s what Social Video is about
2014 started well for Hunting With Pixels running our Shooting With Pixels workshop at Vetmed in Randwick. We ran the introduction module in December and as part of the course the Vetmed team interview each other about their favourite Vetmed moment of 2013:
People behind the brand
What we love about the video is that it really gives you an idea of the people behind Vetmed; passionate, caring and professional vets who love what they do.
And some client feedback that made our day!
Here’s what Annabelle, Randwick’s general manager had do say: “Thank you for the fantastic job you have done with the Vetmed 2013 memories video for Vetmed TV. It is absolutely brilliant!!!!! I love the way you have captured the warmth and passion of all the staff, and the sense of fun, in the edit. You have really captured what Vetmed is all about. Love, care, professionalism, hard-work and passion. We all look forward to working more with Hunting with Pixels and the staff are very exciting to be learning with you.”
Hey Vernon, Here are some visual examples and price ranges for videos:
High End videos 10-15k ballpark
AMP’s future of work
This is in the 12-15k ballpark, mainly because it includes several location shoots and about 5 different locations for interviews. Password: ‘Future’ (case sensitive, don’t forget the capital ‘F’) http://vimeo.com/54217175
TED X: Lost In Translation
A bit more playful, combining a script and ‘to camera’ pieces: this is about 10k. http://vimeo.com/67529500
Medium level 4-6k range
A high detail edit but all interviews done in one day.
Talkforce Testimonials
http://vimeo.com/42601926
Budget friendly options: 2-3k range
Get a few people in one place and interview them all in one go. The edit has no cutaways but we used two cameras. This would be in the $ 2-3k range.
business master minds
http://vimeo.com/26301450 Or use a portable set up and interview a number of people against a white background:
Here are two previews of the ‘Flea Cycle’ videos; one general one and one more specific about what the flea cycle is. General Flea Blog https://vimeo.com/86282149 Flea Lifecycle https://vimeo.com/86282758 Here’s a draft of the Thank You video, very good for a first workshop!
Hi everyone, Here are some mock ups of short form educational videos we could create as part of the PRIA educational program. We’d love to hear what your thoughts are on this.
Gerry McCusker: The Importance Of Joined Up Thinking
Gerry McCusker: Social Media Management – Centralising your content