Hi everyone, Here are Kevin’s interview videos:
Why I want to be a Coraggio Chair
https://vimeo.com/85811071
The role of failure
https://vimeo.com/85811068
The power Of collaboration
https://vimeo.com/85811067
Combining structure and the entrepreneurial spirit
https://vimeo.com/85811003
The mindset of the coraggian
https://vimeo.com/85811009
The importance of courage
https://vimeo.com/85811007
Staying true to your values
https://vimeo.com/85811006
If you don’t grow, you die
https://vimeo.com/85811004
Why are you in business? v02
With ‘learn more ending’ https://vimeo.com/84931727 With ‘fill out form’ ending https://vimeo.com/85228661
Grow Or Die v02
With the ‘learn more’ ending https://vimeo.com/84931434 With the ‘fill out form’ ending https://vimeo.com/85225676
The Mojo Sessions
We’re very excited about collaborating with brand guru Gary Bertwistle on the Mojo Sessions. The Mojo Sessions is an web based talkshow where Gary interviews business leaders and leading thinkers about leadership, branding, marketing, and work-life balance. It’s angle is the bigger picture stuff like Not so much a ‘how to’ but building on the ideas that lead to success in a broad sense; having purpose and making a real difference
Tim Power: How To Get Leadership Right
In this segment Gary is picking the brain of Tim Power, managing director of 3P Learning about how he selects and trains future leaders in his organisation.
Mojo Sessions 01 – How to get leadership right
http://www.youtube.com/watch?v=5dhjjGtmcg0
Tim Power – The Mojo Sessions
Full length version. Gary and Tim discuss The Tipping Point, the value of purpose in leadership, courageous decisions, business strategy, simplicity and focus and much more. http://www.youtube.com/watch?v=x7kLwiJvmmw
Mojo Sessions 01 – How to get leadership right
http://www.youtube.com/watch?v=5dhjjGtmcg0
Mojo Sessions 02 – The Importance Of Purpose
Leadership is about find purpose and communicating it. http://www.youtube.com/watch?v=_xUiVFa5zn0
Mojo Sessions 03 – Strategy: Simplicity And Focus
http://www.youtube.com/watch?v=_xUiVFa5zn0
Mojo Sessions 04 – Breaker Morant And The Australian Identity
http://www.youtube.com/watch?v=UsUQlR2wbco
Mojo Sessions 05 – About Courageous Decisions
Tim Power discusses Coraggio; a peer mentoring group of executives and business leaders in Sydney. http://www.youtube.com/watch?v=JYjGgJi3Gfc
Mojo Sessions 06 – The Tipping Point
Gary Bertwistle and Tim Power discuss Malcolm Gladwell’s The Tipping Point. http://www.youtube.com/watch?v=Gtsc5Opio7I
World PR Forum
http://vimeo.com/54444180
Liveperson Speaker Highlights
http://vimeo.com/67054515
Sydney Writers Festival video
http://vimeo.com/32434719
web directions promo
http://vimeo.com/25069676
How the way we think about our content drives success or failure
Recently one of our clients sent us a video one of their competitors created. They wanted to emulate the style of the video, but didn’t quite have the budget. That poses an interesting challenge; Can we create content that can get better results, but on a smaller budget?
Looking for safety
It’s only human. We tend to look for a form of safety by doing something that’s tried and true. So when decide on how to position our brand, we tend to use how our competition communicated, because it’s a proven concept. Unless it isn’t. 
In this case, when we looked at this particular competitor’s video we found that although they spent about $ 15.000 on the video, their view count was less than 150. That’s a spend of more than $ 100 per click. There were a number of reasons for this underwhelming performance, but production quality was’t one of them. The video looked great, it just didn’t deliver. The problem was the thinking behind the content.
The three top reasons content fails to deliver
Here are three most common thinking patterns that make business video and general content fail. 1. Trying to control the message and the medium. You’re the expert on what your brand stands for; the message. That expertise doesn’t mean it’s a good idea to hire an order taker. You’ll get the best results partnering with someone who can see the blind spots and identify the challenges and opportunities. Someone who can translate your message to the medium in an effective way. 2. Focussing on the competition too much. 
‘Me Too’ does not constitute a strategy; it makes your brand a follower. Your business needs to lead. It’s useful to check out what the competition is doing, but use that information to find your own niche so that you differentiate. Success in video marketing is the result of a bold idea that’s well executed and promoted, which brings us to: 3. Scoping based on cost instead of outcome Good content costs the minimum amount required to get the desired outcome. (You did define the outcome, right?) 
Picking the lowest quote isn’t necessarily going to translate in the best ROI: scope the project in a way that ensures you get it right first time. In todays media saturated world, there are no second chances.
Now let’s make a dent in the universe
So If you really want to your content to make a difference, make sure you: – Pick the right content partner. Take your time to find someone who really fits the bill and is willing to ask uncomfortable questions about your brand. – Don’t emulate. Apple didn’t become huge by trying to be a better Dell. – Be invested in the project. Business video has become a crowded space, so go in hard and fast. If you’re not going to invest the time and resources to make a real impact, it’s a project not worth pursuing. But most of all: dare to be different. 
AMP future of work
This is an internal piece, so it’s not very short and snappy but there are some good ideas and directions in this. http://vimeo.com/54217175
TED X: Lost In Translation
As a stylistic idea, here’s what we did for TED X last year. It combines a script to camera of a few interviewees with more conversational material http://vimeo.com/67529500
Share your insights with fellow PRIA Members
At Hunting WIth Pixels we’re super excited about partnering with the wonderful people of PRIA on creating short form, educational videos. We’d love you to join us when we’re shooting those videos on upcoming PRIA events. You’re also welcome to pop by at our Sydney or Melbourne studio free of charge! What kinds of insights could you offer your fellow members? What has been a real game changer, challenge or opportunity in your field? Here’s an example we did with Gerry McCusker at the PRIA National Conference in November: http://www.youtube.com/watch?v=pqrP4K4QmN8
Don’t be shy now!
I know you PR people; very good at making a noise for your clients but not a bit camera shy when it comes to what you do! So here’s how we work; none of the interview footage is being used without your consent, and you get to sign off before we go live. If you change your mind at any time, for any reason; just let us know Get in touch Cal us on 1300 505 262 or send us an email.
Some examples of promos we created
Talkforce -Sydney
http://vimeo.com/42529714
Dejan SEO – Brisbane
Short and sweet, including testimonials in the main promo. http://vimeo.com/55741516
Web Directions
http://vimeo.com/25069676
Content you could shoot for future use
Cutouts of interview with your team
https://vimeo.com/84004394
Or do a piece to camera
https://vimeo.com/84089886
A more high end approach to interviews
Content wise not your direction, but we could do a mix of promos and interviews in this style to make it more conversational. http://vimeo.com/46213057 http://vimeo.com/45562090
We loved seeing our colleague Stephen Hancock of Contently pluck up the courage to do a five minute talk at Ignite Sydney, and what a great concept!
The Demise Of Amateurism
Leonardo Da Vinci and Charles Darwin were amateurs when they did their best work. Shouldn’t we value people who do work for the love of it more than people who get a pay check? Stephen offers some great insights and thought starters here: http://www.youtube.com/watch?v=QA7J2BsUBjc
Dejan Social Media Videos
Here are some videos to get an idea of the style. If you’re o.k. with the general look/gfx we’ll export/upload the rest.
Martin – SEO is about content
https://vimeo.com/93981519
Martin – Beware of automated services
https://vimeo.com/93995206
Martin – What is content marketing?
https://vimeo.com/93995209
Martin – Why Can’t I Rank Quicker?
https://vimeo.com/93995247
Aaron – Will a PPC campaign affect my ranking?
https://vimeo.com/93981520
Aaron – The advantages of PPC
https://vimeo.com/93981533
Richard – Social Metrics
https://vimeo.com/93995248
Dan – There’s No Position One
https://vimeo.com/84008517
Simon – Opportunities For Big Brands
Can we still use Simon in the videos? We noticed on Linked In Simon doesn’t work for Dejan anymore https://vimeo.com/87914015
Dan – Working with large organisations
https://vimeo.com/87914014
Dan – Untapped potential, using what you already have
https://vimeo.com/87913681
Dan – Dejan’s approach to SEO
https://vimeo.com/87913678
Dan – Risk vs Reward
https://vimeo.com/87913677
Dan – Freeze research
https://vimeo.com/87913676
Martin – Doing SEO the proper way v02
https://vimeo.com/87913675
Richard – Creating Authority v02
https://vimeo.com/87914016
