Here are some thoughts on styles and directions for the videos around Flexirent/Flexiway and Blink. We recommend creating high quality video with a conversational tone. It’s about creating connection and getting a feel for the people behind the brand and the kind of people who are your customers.
We recommend shooting ‘on the fly’ with a mix of high quality cutaway shots and more ‘handheld’ type footage. It’s a more relaxing environment for the interviewee, so we can capture a more genuine conversation.
We recommend a simple setup and a directing style that allows your customers to tell their story in their own words.
Find a subject your clients care about and let them tell their story. In Flexi’s case the stories would be about what Flexi enables us to do; get access to cool technology. We could talk to them about what technology enables them to do. This is an example of people talking about their identity, linked to food. It got Taste Ireland a lot of traction in the Irish community in Australia. http://vimeo.com/29471205
FAQ videos need to be short and uncluttered. They also need to be filmed in a way that can be easily replicated at low cost so you get a consistent look if you decide to make additional content in the future.
http://vimeo.com/52518777 Or a more stylised approach: