As part of the videos we’re creating or Stonnington Council we could create short vignettes of the people behind the organisation.
https://vimeo.com/45562086
https://vimeo.com/46209253
Another way to do this would be to create short profiles ‘to camera’ https://vimeo.com/99794385
https://vimeo.com/102607249
Hey Eric, Here are some examples of low/mid range work that we do for clients as part of a broader social media strategy.
Both a change management piece and a promo; we’ve created several versions of this for different purposes. Average cost; $ 2500. https://vimeo.com/53917508 password: ‘hwp’
For Atkinson Vinden, a law firm based on the North Shore, we created 15 videos around their values, how they work and how they approach specific types of law. Average cost is in the $ 1500 ballpark. https://vimeo.com/99220941
A one off piece but followed up by 6 segmented videos. The main piece is in the $ 4-5 k range, follow up videos around $ 400/each. https://vimeo.com/114091291
Here’s a video we created for the TED X conference. This would be in the 4-5k ballpark. TED X: Lost In Translation http://vimeo.com/67529500
For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China. We got great traction on LinkedIn and Facebook with those, and the cost was quite low; about $ 400-500 each. https://vimeo.com/84089887
For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. Cost: around $ 400 each. https://vimeo.com/66047528
For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. Average cost; around $ 800. http://vimeo.com/55741516 Other useful links:
What’s an effective client testimonial? How do we make them credible and relevant? https://www.huntingwithpixels.com/blog/client-testimonials-keep-real/
How do we build trust through content? https://www.huntingwithpixels.com/blog/the-psychology-of-trust/
http://www.linkedin.com/pulse/making-linkedin-profile-videos-work-you-even-youre-camera-moorman
Last week I did a talk at Ignite Sydney. it was a wonderful experience speaking in front of 600 of the nicest people you could ever meet. The other speakers blew me away! Here’s video about the experience: https://vimeo.com/127574623
As an introvert I’m not naturally drawn to public speaking or video blogging, but in the past years I’ve come to realise it’s important to not give in to that tendency – public speaking is a very a skill that will help you grow your business beyond your network.
We are our own worst ememies when it comes to public speaking: the stories we tell ourselves about who we are can be very self limiting: https://vimeo.com/127574624
Write the presentation 4-5 weeks beforehand: you’ll need the time to develop the idea.
I reached out to a small group of people who I can trust will give me honest feedback: I just filmed myself and shared with a small group. My wife Beth, John, Sandi, Steve, Carolyn Tate, John Yeo and John Downes: you’ve been a huge support. Thanks for your time and wisdom!
A major step in the journey for me was taking part in Slow School Talks On Purpose program. It really helped me get over the hurdle and start anyway. Here are a few thoughts on starting the journey that may be helpful for fellow introverts:
Generally, people tell you that you need to confidence and then the speaking gets better. My experience is that it’s the other way around. I started with a belief I can’t do it, but by simply going ahead I gained the confidence.
I realised I don’t need to be amazing. Just good enough to get the idea across.
Anger is not always a destructive force: it can really drive you to go outside of your comfort zone. Anger can be the impetus to change things. It can drive you to do things you never imagined doing. The best presentations are done by speakers who channel their passion about something that frustrates them. Here’s an great example: https://vimeo.com/121752757
Karen isn’t talking about herself; her purpose and idea is much, much bigger than that. Introverts will feel more comfortable with this principle. The audience is interesting in learning about the idea, not the person.
They’re not there to see how you stack up; only you think that. They’re invested in hearing a good story or an interesting idea.
You’re not doing yourself justice if you don’t give it a go. I’m no rockstar presenter by any standards, but I’m so grateful I’ve pushed myself! To be continued; I hope I see you on the journey too!
Hi Carolyn, Here are some examples of work and general ballparks on cost.
Typically a video of one person would be in the $ 1800-2500 ballpark. If you chose to segment and create multiple videos the cost per video would go down significantly.
https://vimeo.com/42529714
https://vimeo.com/53917508 password: ‘hwp’
A basic two camera setup with a less refined edit would be in the $ 1500-1700 ballpark. If you chose to segment and create multiple videos the cost per video would go down significantly. https://vimeo.com/104370718
This could be an interesting option for your pages around your team and values. https://vimeo.com/102607249
Client testimonials are a powerful tool to build trust. 85% of our audience would rather accept peer recommendation than any marketing messages, so social proof is very important. http://vimeo.com/42601926
Hi James, Here’s your video for review; https://vimeo.com/112363566
Hi Adette, Happy to redo this or re edit if you still would like use it: I can imagine your content may have changed. It’s still good content thought, I’d love to see it being used. https://vimeo.com/36474595
In terms of ‘production value’, this is the lowest quality video we’ve made in years. The cameras are shaky, the angles weird, the colours don’t match the audio is all over the place.
But we love it! https://vimeo.com/108328728
This clip works because it’s about people who genuinely love Wordcamp. Why make a slick commercial when you have this going on for your brand?
People in our industry can get a bit carried away with focussing on making really slick looking video, but does that mean the content is effective? Video production value is important in many contexts, but there’s no substitute for showing a community of people who love your brand. That’s when you really start cooking with gas.
Hi Kevin and Byron, I finally got around to doing the first two videos, a third one will follow shortly.
https://vimeo.com/124136499
https://vimeo.com/124132740
https://vimeo.com/124277680 In black and white: https://vimeo.com/124278716 Love to hear what your thoughts are, thanks for your support!
https://vimeo.com/124136499
https://vimeo.com/124132740
https://vimeo.com/124277680 In black and white: https://vimeo.com/124278716
https://vimeo.com/125867399
https://vimeo.com/125867400
https://vimeo.com/125867402
https://vimeo.com/124293930
https://vimeo.com/124293931
https://vimeo.com/124293932
https://vimeo.com/124383205
https://vimeo.com/124373237