In terms of ‘production value’, this is the lowest quality video we’ve made in years. The cameras are shaky, the angles weird, the colours don’t match the audio is all over the place.
But we love it! https://vimeo.com/108328728
This clip works because it’s about people who genuinely love Wordcamp. Why make a slick commercial when you have this going on for your brand?
People in our industry can get a bit carried away with focussing on making really slick looking video, but does that mean the content is effective? Video production value is important in many contexts, but there’s no substitute for showing a community of people who love your brand. That’s when you really start cooking with gas.
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