Roger’s Poem
· Blog, Client Videoshttps://vimeo.com/123904559
https://vimeo.com/123904559
Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.
In the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it should be easy to find three clients who love what you do and are happy to talk about it. If not, you need a better product! If you don’t have the product in the market yet, tell a story that describes the problem your product solves. 2. Actors do other work. The social media fallout of your ‘production manager’ turning up in a major beer commercial (yes, that really happened) is not worth the benefit of slicker delivery that actors can offer.
Our experience is the anyone will come across well if they talk about something they fully understand and care about. Any other issues with delivery are about clever coaching and directing. It’s the video producer’s job to make sure your clients are in the right mindset to tell their story.
It’s important to not try to control the outcome too much by sending scripts or ‘overdirecting’.
When you interrupt the client’s train of thought and try to get your branding message in there, you will lose the authenticity. Once that’s gone, so is the credibility of the testimonial.
In video the ‘rule of three’ applies. When three people discuss something it’s feels like a credible story. Less is too little, more can be overwhelming. Here’s an example: http://vimeo.com/42601926 Mixing your team’s narrative with that of your clients can also be a great option: https://vimeo.com/52974598
Here’s a beautiful and unusual way to get a client testimonial. You know you’re doing something special if your clients write a poem about the experience they had with you! https://vimeo.com/123904559
60-90 seconds is enough to establish you’re awesome!
Hi Susan, Here are some examples of videos that we have used in a social media context:
Here’s an example of how you can share the fundamental principle of what your business brings to the table. For This client we created 22 clips around various subjects of law and embedded them into LinkedIn articles. Very effective for their audience. Right people, right advice https://vimeo.com/99220941
Here’s a video we created for the TED X conference. TED X: Lost In Translation http://vimeo.com/67529500
We got great traction on LinkedIn and Facebook with those. https://vimeo.com/84089887
For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. https://vimeo.com/66047528
For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. http://vimeo.com/55741516
Here’s an example of how you can share the fundamental principle of what your business brings to the table. For This client we created 22 clips around various subjects of law and embedded them into LinkedIn articles. Very effective for their audience. Right people, right advice https://vimeo.com/99220941
Here’s a video we created for the TED X conference. TED X: Lost In Translation http://vimeo.com/67529500
We got great traction on LinkedIn and Facebook with those. https://vimeo.com/84089887
For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. https://vimeo.com/66047528
For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. http://vimeo.com/55741516
Hey Christie, Here are some examples of low/mid range work that we do for clients who work on a retainer basis. We combine video with written content and things like LinkedIn ads; I can see some great opportunities for collaboration there where we could look at retainers that combine video and written content.
For Atkinson Vinden, a law firm based on the North Shore, we created 15 videos around their values, how they work and how they approach specific types of law. Average cost is in the $ 1500 ballpark. https://vimeo.com/99220941
Here’s a video we created for the TED X conference. This would be in the 4-5k ballpark. TED X: Lost In Translation http://vimeo.com/67529500
For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China. We got great traction on LinkedIn and Facebook with those, and the cost was quite low; about $ 400-500 each. https://vimeo.com/84089887
For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. Cost: around $ 400 each. https://vimeo.com/66047528
For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. Average cost; around $ 800. http://vimeo.com/55741516 Other useful links:
https://www.huntingwithpixels.com/blog/client-testimonials-keep-real/ Profile videos https://www.huntingwithpixels.com/blog/the-psychology-of-trust/
Changes implemented based on Brenda’s brief during the finalising edit.
https://vimeo.com/135171662
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Thank you all for being courageous and willing to share, we’re very excited about going on the journey with you! Dress rehearsal https://vimeo.com/124920471
1 minute https://vimeo.com/121762768 Dress rehearsal https://vimeo.com/124919452
1 minute https://vimeo.com/121762787 Dress rehearsal https://vimeo.com/124920476
1 minute https://vimeo.com/121762788 Dress rehearsal https://vimeo.com/124919451
1 minute https://vimeo.com/121762696 Dress rehearsal https://vimeo.com/124920475
1 minute https://vimeo.com/121762699 Dress rehearsal https://vimeo.com/124921646
1 minute https://vimeo.com/121761561 Dress rehearsal https://vimeo.com/124919445
1 minute https://vimeo.com/121762770 Dress rehearsal https://vimeo.com/124921648
1 minute https://vimeo.com/121762698 Dress rehearsal https://vimeo.com/124919450
https://vimeo.com/121762697
1 minute https://vimeo.com/121762695 Dress rehearsal https://vimeo.com/124920473
Apologies about the audio; the mic was too far away but I didn’t want to interrupt you to fix it. https://vimeo.com/121761521
Here are Karen and Claire’s talks at last week’s graduation night.
https://vimeo.com/121752757
https://vimeo.com/121743970
This is a great way to combine stories into a clip; a concept that we can apply to your project. https://vimeo.com/2540216
https://vimeo.com/121435107
https://vimeo.com/121436042
https://vimeo.com/121743970
https://vimeo.com/121751670
https://vimeo.com/121752757
https://vimeo.com/121848605
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https://vimeo.com/121966111
http://huntingwithpixels.quickconnect.to/
Log in using the details we provided. You’ll see a desktop that looks a bit like Windows:
Click on the ‘file station’ icon on the top left, a ‘finder’ (mac) or ‘file explorer’ like window will pop up.
Now go to the Hunting With Pixels shared folder and find the folder that’s connected to your project:
From there you can just drag and drop files onto the server. The first time you do this, the server will ask you if you want to skip or overwrite files in case it finds files on the server with the same name. Just press ‘skip’.
Of course there’s a video.. https://vimeo.com/120996569