Blog

Roger’s Poem

· Blog, Client Videos

  https://vimeo.com/123904559

Catharsis

I’ve Googled fourteen but without success. Collectively nounless is how we must remain, A slow school number, in our namelessness; united, though, in triumph after pain. We weren’t quite the Charge of the Light Brigade talking to glory as the canon roared. But every one of you, my colleagues, played your part in seeing thought and speech restored. So many tales of courage, stories, songs. All ages, genders, walks of life came through. High standards too—the very least was bronze, All striving for the honest and the true. I’m privileged to have seen you grow through this and with you, achieve my own catharsis. Roger G McDonald March 4 2015

Client testimonials – how to Keep It Real

· Blog · , , , ,

  Here’s a statistic to think about; 85% of our audience will trust peer recommendations more than any marketing This is why a good business video is about what you do an why. If you want to let people know you’re brilliant, it will have to be your clients who tell the story.

Keeping it real

In the past we’ve been asked to hire a few actors to create ‘case studies’ and ‘client testimonials. We don’t do that for two reasons: 1. Why fake it? If you run a great business, it should be easy to find three clients who love what you do and are happy to talk about it. If not, you need a better product! If you don’t have the product in the market yet, tell a story that describes the problem your product solves. 2. Actors do other work. The social media fallout of your ‘production manager’ turning up in a major beer commercial (yes, that really happened) is not worth the benefit of slicker delivery that actors can offer. Screenshot 2015-04-01 12.09.28

But what if my clients are terrible presenters?

Our experience is the anyone will come across well if they talk about something they fully understand and care about. Any other issues with delivery are about clever coaching and directing. It’s the video producer’s job to make sure your clients are in the right mindset to tell their story.

Let go of control

It’s important to not try to control the outcome too much by sending scripts or ‘overdirecting’. dr When you interrupt the client’s train of thought and try to get your branding message in there, you will lose the authenticity. Once that’s gone, so is the credibility of the testimonial.

Mix it up

In video the ‘rule of three’ applies. When three people discuss something it’s feels like a credible story. Less is too little, more can be overwhelming. Here’s an example: http://vimeo.com/42601926 Mixing your team’s narrative with that of your clients can also be a great option: https://vimeo.com/52974598

And for something completely different

Here’s a beautiful and unusual way to get a client testimonial. You know you’re doing something special if your clients write a poem about the experience they had with you! https://vimeo.com/123904559

And finally: Keep it short

60-90 seconds is enough to establish you’re awesome!    

Video example for Susan Zheng

· Blog, Client Videos

        Hi Susan, Here are some examples of videos that we have used in a social media context:

Atkinson Vinden – Right People, Right Advice

Here’s an example of how you can share the fundamental principle of what your business brings to the table. For This client we created 22 clips around various subjects of law and embedded them into LinkedIn articles. Very effective for their audience. Right people, right advice https://vimeo.com/99220941

TED X; using content to link a big idea to your brand

Here’s a video we created for the TED X conference. TED X: Lost In Translation http://vimeo.com/67529500

China Digital

For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China.

We got great traction on LinkedIn and Facebook with those. https://vimeo.com/84089887

1 minute tips: Istrategy

For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. https://vimeo.com/66047528

Dejan 30 sec

For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. http://vimeo.com/55741516      

Social video only template

· Blog, Client Videos

 

Atkinson Vinden – Right People, Right Advice

Here’s an example of how you can share the fundamental principle of what your business brings to the table. For This client we created 22 clips around various subjects of law and embedded them into LinkedIn articles. Very effective for their audience. Right people, right advice https://vimeo.com/99220941

TED X; using content to link a big idea to your brand

Here’s a video we created for the TED X conference. TED X: Lost In Translation http://vimeo.com/67529500

China Digital

For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China.

We got great traction on LinkedIn and Facebook with those. https://vimeo.com/84089887

1 minute tips: Istrategy

For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. https://vimeo.com/66047528

Dejan 30 sec

For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. http://vimeo.com/55741516  

ballparks costs and examples for christie poulos

· Blog, Client Videos

  Hey Christie, Here are some examples of low/mid range work that we do for clients who work on a retainer basis. We combine video with written content and things like LinkedIn ads; I can see some great opportunities for collaboration there where we could look at retainers that combine video and written content.

Right people, right advice

For Atkinson Vinden, a law firm based on the North Shore, we created 15 videos around their values, how they work and how they approach specific types of law. Average cost is in the $ 1500 ballpark. https://vimeo.com/99220941

TED X; using content to link a big idea to your brand

Here’s a video we created for the TED X conference. This would be in the 4-5k ballpark. TED X: Lost In Translation http://vimeo.com/67529500

China Digital

For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China. We got great traction on LinkedIn and Facebook with those, and the cost was quite low; about $ 400-500 each. https://vimeo.com/84089887

1 minute tips: Istrategy

For Istrategy we create 40 videos in one day around the subjects of the conference. We interviewed participants about insights they can share. These got great traction on Twitter on the second day of the conference and afterwards. Cost: around $ 400 each. https://vimeo.com/66047528

Dejan 30 sec

For Dejan we created 15 videos around SEO subjects. They’ve proven very valuable for their own SEO and engagement on their website. This clip was also used as a Youtube preroll and LinkedIn ad. Average cost; around $ 800. http://vimeo.com/55741516 Other useful links:

Client testimonial videos

https://www.huntingwithpixels.com/blog/client-testimonials-keep-real/  Profile videos https://www.huntingwithpixels.com/blog/the-psychology-of-trust/   

Lidcombe Educational videos previews

· Blog, Client Videos

Current versions of the videos

Changes implemented based on Brenda’s brief during the finalising edit.

What is the Lidcombe Program?

https://vimeo.com/135171662

The Onset of Stuttering

https://vimeo.com/135168192

Clinical Trials of the Lidcombe Program

https://vimeo.com/135168189

Stuttering and Children Younger than Six Years

https://vimeo.com/135168193

Service Delivery Models

https://vimeo.com/135168190

Timing of Intervention

https://vimeo.com/135168194

What is Stuttering?

https://vimeo.com/135171660

What Causes Stuttering?

https://vimeo.com/135171661

TED X course for DHS

· Blog, Client Videos

 

Videos for DHS

Thank you all for being courageous and willing to share, we’re very excited about going on the journey with you! Dress rehearsal https://vimeo.com/124920471  

Linda

1 minute https://vimeo.com/121762768 Dress rehearsal https://vimeo.com/124919452

Troy

1 minute https://vimeo.com/121762787 Dress rehearsal https://vimeo.com/124920476

Sarah

1 minute https://vimeo.com/121762788 Dress rehearsal https://vimeo.com/124919451

Helen

1 minute https://vimeo.com/121762696 Dress rehearsal https://vimeo.com/124920475

Dean

1 minute https://vimeo.com/121762699 Dress rehearsal https://vimeo.com/124921646

Anita

1 minute https://vimeo.com/121761561 Dress rehearsal https://vimeo.com/124919445  

Renee

1 minute https://vimeo.com/121762770 Dress rehearsal https://vimeo.com/124921648

Karen

1 minute https://vimeo.com/121762698 Dress rehearsal https://vimeo.com/124919450

Charlie

https://vimeo.com/121762697

Sharon

1 minute https://vimeo.com/121762695 Dress rehearsal https://vimeo.com/124920473

Angela

Apologies about the audio; the mic was too far away but I didn’t want to interrupt you to fix it. https://vimeo.com/121761521

 Graduation talks

Here are Karen and Claire’s talks at last week’s graduation night.

Karen

https://vimeo.com/121752757

Claire

https://vimeo.com/121743970    

Example of a combined clip for Georgina

· Blog, Client Videos

  This is a great way to combine stories into a clip; a concept that we can apply to your project. https://vimeo.com/2540216

Slow School March Graduation 2015

· Blog, Client Videos

Paul Hardy-Smith: Jane Eats Fish

https://vimeo.com/121435107

John Strentz: Things

https://vimeo.com/121436042

Claire Thorn: Make Change Happen

https://vimeo.com/121743970

Damian Richmond: Making a Difference Everyday

https://vimeo.com/121751670

Karen Olver: Karate for Peace

https://vimeo.com/121752757

Mel Spry: Stuck in Story

https://vimeo.com/121848605

Meg Drechsler: Stories Heal Families

https://vimeo.com/121856382

Stef Kuypers: We Created it, We Can Change It

https://vimeo.com/121858833

Susan Ashby: You Are Not Your CV

https://vimeo.com/121861943

Katrina Edwards: Life is a Participation Game

https://vimeo.com/121862896

Vanessa Sayers: Give Up vs Give In

https://vimeo.com/121961354

Margaret Hepworth: Education Today is our Society Tomorrow

https://vimeo.com/121964506

Angela Dadds: Did I Just Say That Out Loud?

https://vimeo.com/121970130

Roger McDonald: For Better or Verse

https://vimeo.com/121966111

How to log in to the HWP server

· Blog, Client Videos

 

Go to this URL

http://huntingwithpixels.quickconnect.to/

 Log in using the details we provided. You’ll see a desktop that looks a bit like Windows: Screen Shot 2015-03-02 at 4.08.19 pm       Click on the ‘file station’ icon on the top left, a ‘finder’ (mac) or ‘file explorer’ like window will pop up. Screen Shot 2015-03-02 at 4.08.28 pm       Now go to the Hunting With Pixels shared folder and find the folder that’s connected to your project: Screen Shot 2015-03-02 at 4.08.35 pm                 From there you can just drag and drop files onto the server. The first time you do this, the server will ask you if you want to skip or overwrite files in case it finds files on the server with the same name. Just press ‘skip’.

Here’s a video too

Of course there’s a video.. https://vimeo.com/120996569