A while back I had a meeting with one of our favourite clients: Concept Amenities. Michael Matulick, the CEO of CA shared a TED video of Simon Sinek with me:

What, How, Why

Simon Sinek’s talk is about how most companies operate:

• They’ll tell you what they do.
• Then they’ll tell you how the do it different (their selling point).
• Sometimes they’ll add a bit about why, but generally that’s reserved for that once a year conference where we do all our feel good stuff.

Why, How, What

But there are companies who do the exact opposite:

• They share their idea of how they see the world.
• How they operate connects to that idea.
• Their service or product is a proof of the concept.

Apple. Again.

I know. The Apple thing is a bit tired now, communication with purpose is really the one thing that sets them apart. Apple talks about Thinking Different. If you’re someone who’s attracted to that idea, you’ll also like the fact that they make beautifully designed, easy to use products. Their mp3 players, laptops and whatever they make is a proof of that idea.

What about you?

Is Why where it’s going, or is it just lofty nonsense to you? We’d love to hear your stories and share them.

Communication With Purpose: Short Takes eventon the 20th of September

If you’d like to know more about communication with purpose, why not pop by at our Short Takes event? Short Takes is a monthly about business communication; we’ve got speakers, a panel, great people to connect with and word is that our producer Jared is going to launch his latest cocktail too!

Watch the video.

http://vimeo.com/48714077