Hi Anthony, Here are some examples of styles of videos that you may want to consider for Principal Edge. Call me anytime if there are any questions.
http://vimeo.com/36669871
http://vimeo.com/26301450
http://vimeo.com/42601926
http://vimeo.com/25115395
http://vimeo.com/25067418
http://vimeo.com/46211455 http://vimeo.com/29127362