I’ve lived and worked in four different countries in the past 15 years. As a dutch person, I don’t have a choice but to speak the language of the locals; I my case English and German. It’s an experience I wouldn’t have wanted to miss in the world. What’s interesting about speaking a different language over a long period of time is that you at some point you start thinking in the language.
Language as a prism.
What strikes me about that is that different languages have a very different way of describing the world, and as a result you look at the world in a different way. I’m a different person when I think and speak dutch then when I think and speak english. What I’m interested in exploring in the project are the words that exist in other languages that English doesn’t really have a translation for?
It’s about culture
Culture is about how people interact and think, and as a result languages describe situations that other languages don’t have a word for, just descriptions.
The germans have “Schadenfreude”, the pleasure derived from other people’s misfortune.
The Indonesians have ‘Yayus’; a joke so unfunny and told so badly that you can’t help but laugh.
The scottish have ‘tartle’; the reluctance to introduce someone because you forgot their name.
So what’s your word?
Sometimes you try to express something, but the word just isn’t there. It’s not because you lack in knowledge of the English language, but the word just doesn’t exist. Is there a word in your language that doesn’t have a direct translation in English?
The goal of the project
We want to highlight the fun side of diversity. Show english speakers that there’s a whole world of culture that is worth checking out; it’s about appreciation of diversity. Different cultures bring different perspectives, which is enriching for all of us. To make the video connect to the audience, we’d like to take a light hearted, humorous approach. If you have any word in your language that’s funny or unexpected; brilliant! It’s also important that the work tells us something about your culture; so our audience gains appreciation for what your culture is about.
What are we creating?
A series of short, funny clips where people of various cultures share a word with us. We put them in a setting that visualised the culture and the situation the word applies to.
And lastly..
We’d love to take this content beyond this project; we’re working on a site around the theme that will go open source so others can get involved so we can grow this together. Drop us a line!
There are a number of ways to approach filming the launch event and Adam Spencer
One camera shoot
Advantage Low cost. DrawbacksA one camera shot is a good start, but may not create very engaging content for longer discussions because you don’t see speaker or audience reactions. With a panel the operator needs to keep a wide shot, because if she/he goes close, it is required to preempt questions and interruptions. A wide shot isn’t very engaging to watch, ideally you want to be able to cut between speakers so you connect more to the person speaking: it’s really a matter of available budget. Another consideration is the editing required if you want to add branding, titles, slides and so on. This would create an additional cost further down the track, and delivery of content takes some time.
Example of a one camera interview
Edit: creating graphics, titles and editing would be in the range of $ 600-1200 depending on the outcomes required.
Multi camera
We offer a three camera shoot with a live broadcast switcher and encoder. This package includes:
Three cameras; close up, wide, audience reactions; broadcast level video.
No editing, everything done on the day. Your master videos with slides, graphics, titles and branding done on the day.
Full resolution and Youtube masters done on the day.
Online within 48 hours.
Considering the price point and the talent you have available, this may be a compelling option. Considering there is no editing required, it also would be more economical in the long run.
We recommend that you shoot additional content for future use so you can produce very cost effective future videos for internal communication and social media use. Some angles you could take:
Create an evaluation of the report. How did people use the report? What outcomes did the create for the team?
Create a ‘making of’ clip to create insight into what’s involved in the creation of the report and to build momentum for future reports.
Future content about sustainability. Key stakeholders talking about the environment creates a great opportunity to bring the ethos and drive behind sustainability to life further down the track.
We’d love to discuss this in more detail with you.
Here are some examples of videos and some ball park figures as discussed. These estimates are based on shooting 8-10 people and producing a high quality 1 minute video.
High End; production cost around 9-12 k
Talkforce: a mix of interviews and location shots
http://vimeo.com/42529714
AMP: future of work. Password: ‘Future’
http://vimeo.com/54217175
Sydney Ferries: storytelling and location
http://vimeo.com/46213057
Medium Range: around 4-6k
A bit more basic, but still good production value.
Using a background and one shot to save on shoot costs. Creating simple, but effective video.
Edelman CEO Michelle Hutton
http://vimeo.com/52518779
Maximising the value of the shoot
We recommend that you shoot additional content for future use so you can produce very cost effective future videos. Some angles you could take:
Create an evaluation of the report. How did people use it? What outcomes did you create for your client?
Create a ‘making of’ clip to create insight into what’s involved in the creation of the report and to build momentum for future reports.
Future content about sustainability. Although you may not be able to use this in the initial presentation, having key stakeholders talking about the environment creates a great opportunity to bring the ethos and drive behind sustainability to life further down the track.
Over to you!
We’re excited about the prospect of collaborating with you, let us know how you’d like to proceed.
Hi Derryn and Evan, Here are some examples of videos and some ball park figures as discussed.
Video examples
High End; production cost around 7-10 k Here’s one of the videos we created for Talkforce http://vimeo.com/42529714 AMP: future of work. Password: ‘Future’ http://vimeo.com/54217175 Sydney Ferries http://vimeo.com/46213057 Medium Range: around 4-6k http://vimeo.com/42821156/ ELS https://vimeo.com/56619774 Low end, around 3k Using a background and one shot to save on shoot costs. http://vimeo.com/56619774
Hi Irene, Please find the first draft of your video below. Enjoy! Book promo: http://vimeo.com/57499806 What I do http://vimeo.com/57985737 Web intro http://vimeo.com/57985733
I’m a different person when I think and speak dutch then when I think and speak english. What I’m interested in exploring in the project are the words that exist in other languages that English doesn’t really have a translation for? 