When you’re planning on enhancing your brand with online video, it seems logical to ask how much a video costs. The problem with video is that video has a huge amount of variables. Take this example; we can shoot a simple interview style clip for say $ 800 if we use a medium level operator and a basic lighting kit. That will create a nice enough looking clip, and if the content is interesting it’s more than adequate. We can do the exact same thing and spend ten times the amount by developing a concept, using a high end director of photography and getting lighting assistant and a high end editor on the job. Which is the better option?

Well that’s a no brainer!

Or is it? Think about this; the adequate clip will get you some positive responses and will help build toward a set of content that support your brand. Not a bad outcome. A superbly scripted, funny, engaging clip that’s more expensive could go viral and land you a job that’s ten times the value of the clip.

Price is what you pay. Value is what you get

Let’s check with that dutch fella has to say about it. http://vimeo.com/59872776

World PR Forum Interview Video Preview

November 27 · Blog, Client Videos

Hi everyone, Thank you so much for being part of the WPRF videos this year! Here’s a preview, we’d love to hear what you think. Please keep in mind these are drafts; we’re still refining the visuals, so we are mainly after feedback on the content of your bit. Are you happy to have your bit of interview in the video?

Communication Without Borders

http://vimeo.com/54363131

About the WPRF

http://vimeo.com/54444180

Creative Innovation 2012

November 23 · Blog, Client Videos

Ci Volunteers Video

http://vimeo.com/58868896

Interview Videos

What are your thoughts on CI 2012?

http://vimeo.com/57828932

Problem and solutions

http://vimeo.com/57828931

Video examples for Jessica Sing and Open Universities

November 21 · Blog, Client Videos

Hi Jessica, Here are some examples of work that may be relevant to what you’re looking at doing. I’d love to have a cuppa with you and talk about strategy and user engagement in this context!

DEC Traineeships and Apprenticeships

We loved working on this; real stories about people finding their true passion in their work. http://vimeo.com/46213057 http://vimeo.com/45562090

John Monash Science School

This school is amazing! http://vimeo.com/42821156/

Business Master Minds

A simple way to give a real insight on what an organisation is like. http://vimeo.com/26301450 Bendigo bank: people and values What’s there not to like about a community bank like this? http://vimeo.com/40440053

Video examples for Tim and Alastair of ARA

November 17 · Blog, Client Videos

Hi Tim and Alastair, Here are some examples of videos of multiple interviewees as a way to decide on a budget bandwidth:

Medium bandwidth, multiple interview

This clip is in the 3-4k ballpark plus the cost of shoots. http://vimeo.com/40440053

Interview style, multi camera. Studio like setup

Post production cost is about $ 1500 plus the cost of shoots http://vimeo.com/40280793

People behind the brand

A simpler setup, cheaper shoots. $ 1500, but the shoots would be around $ 700 instead of $ 900. http://vimeo.com/26301450

High end clip

This is around the $ 3k ballpark for the edit, and about $ 1200 per shoot. http://vimeo.com/44229777

AMP Future Work

November 17 · Blog, Client Videos

Hi Ruben. Gart and the rest of the team, Here are the latest, graded versions of the videos. We’ve created two version of the Future Of Work clip, as we felt it may be worth considering a subtle soundtrack to make the clip feel a bit smoother.

Future of work, version without music

http://vimeo.com/54217175

Future of work, version with music bed

http://vimeo.com/53917508

Annalie

http://vimeo.com/53721517

Sharmini

http://vimeo.com/53721520

Nicolas

http://vimeo.com/53721519

Paul

http://vimeo.com/53721518

Nicole

http://vimeo.com/53708972

Narissa

http://vimeo.com/53708968

John

http://vimeo.com/53708965

Rose

http://vimeo.com/53894993/

Annalie 2

http://vimeo.com/53898138

Vox pops

http://vimeo.com/53901449

Script Version 4

http://vimeo.com/53917508 Password: Future

SMX – Stephen Croome/Richard Baxter

November 17 · Blog, Client Videos

Hi Gentlemen, Please find copies of your video replies below:

Stephen Croome

Structual Changes

http://vimeo.com/53648909

The Shift

http://vimeo.com/53648202

Biggest Challenges for an SEO company

http://vimeo.com/53730530

Role of Video in SEO

http://vimeo.com/53730512

What is high quality content in your view?

http://vimeo.com/53730511

Misconceptions

http://vimeo.com/53730510

Richard Baxter

Who are you, what do you do?

http://vimeo.com/53648055

Role of Video SEO http://vimeo.com/53648058

Role SEO and PR

http://vimeo.com/53648057

How has your job changed in the last 2 years?

http://vimeo.com/53648054

Customer Interactions

http://vimeo.com/53648053

Common Misconceptions

http://vimeo.com/53647068

Big Intellect in Link Building

http://vimeo.com/53647067

SEO a lot more work?

http://vimeo.com/53646499

Link Building effecting SEO

http://vimeo.com/53646496

Are Practitioners using SEO well? Room to improve?

http://vimeo.com/53646495

The Shift

http://vimeo.com/53730508

What is SMX like?

http://vimeo.com/53730509