Write a paragraph summarising Peter’s point: Fear is a strong motivator of behaviour; it can be communicator’s secret weapon. Understanding group psychology is key in creating change. If harnessed well. (We’ll cut the bit about courage out – that’s another subject) https://vimeo.com/106388729
Another summary of Ava’s point. Fear is never a good basis of decisions. https://vimeo.com/106390224
Let’s end with a question so start conversations. For instance, if we do a campaign around being smart about Asbestos, shouldn’t we use fear? And most importantly, does fear work?
Love to hear what your thoughts are! https://vimeo.com/137573610
https://vimeo.com/134919379
Could we pick 2-3 ideas out of this and create 2-3 minute grabs you could write a post about? Alternatively, you could also do a few pieces to camera similar to what we did at the PRIA conference and we’ll comp you those? https://vimeo.com/130706342
https://vimeo.com/132405649
https://vimeo.com/130176508
https://vimeo.com/131516254
https://vimeo.com/127785339
https://vimeo.com/126895479
https://vimeo.com/126895480
https://vimeo.com/126895579
https://vimeo.com/127105458
https://vimeo.com/126895582
https://vimeo.com/126895587
https://vimeo.com/126895585
Hi Nawal, Here are some examples of videos relevant to your project.
Being a very diverse group ourselves, we’re fascinated by language and culture: how various cultures express themselves in a unique way. The angle we took was exploring words that don’t exist in English.. but should. http://vimeo.com/67529500
We loved working with the young people of High Resolves, a non for profit that trains young people to be leaders of the future. https://vimeo.com/85152591
Here’s an example of how you can share the fundamental principle of what your organisation brings to the table. In this case it’s lawyers talking about the value of advice. Right people, right advice https://vimeo.com/99220941
We love people sharing their stories in an authentic way. https://vimeo.com/121755357
Here’s a brand that does a great job connecting local community and purpose to a brand that lives their promise. http://vimeo.com/40440053
Here’s a way to approach your client testimonials http://vimeo.com/42601926
The fundamental reason we cringe when we see ourselves on video is a sudden shift in perspective. Seeing ourselves from the outside in creates a jolt to the system, sometimes even mild anxiety.
Why does this happen? Three factors are at play here:
When we see ourselves, it’s generally when we look in the mirror.
The issue with mirrors is that they flip the image of your face horizontally 180 degrees.
So when you see yourself in the mirror, you’re not looking at an image of your face as others see it, but you get used to the ‘mirror image’. When you see yourself on camera, everything is actually the right way round but it looks wrong to you. The reason for this is that our faces aren’t symmetric.
It’s still you, but both images look very different.
Our brain reacts to this lack of recognition and familiarity with a jolt of mild anxiety that psychologists call cognitive dissonance; the cringe factor we experience.
The bones and tissues in our head conduct the sound of our voice to our ears, so we hear our voice for about 15% through our skull.
This means that we hear our own voice very different form others: typically we sound deeper/warmer to ourselves. Because our brain adjusts to how we sound from our perspective, hearing ourselves on a recording feels strange: squeaky and thin.
The final reason for our cringing it self talk.
Anyone who sets high standards for her/himself is going to find something that needs to be improved. It’s great to strive for high quality, but perfectionism can actually keep you from getting started!
Some discomfort is part of authentic communication. Even experienced actors and presenters cringe.
You could even argue that some level of discomfort is a good sign; it shows that we stretched ourselves a bit. Like any discomfort it’s temporarily and it can be managed by having the right mindset and perspective, which is where friends come in handy.
The best way to get around your own perspective is to use someone else’s judgement.
Assuming your friend will give you an honest account of how you’re doing (otherwise you may want to have a look at who’s in your ‘friend zone’), friends can help you push the ‘send’ button so do don’t get in your own way.
We’d love to hear what your thoughts are on this. We’ll probably cut down the video another 30 seconds; we’d like to know if you’re comfortable with us using the quotes that were selected. Thanks again for being part of this! https://vimeo.com/133736323
https://vimeo.com/132410160
https://vimeo.com/133413837
Veldhoen’s story can be told very effectively with social video by connecting and educating the audience on Veldhoen’s approach to activity based working.
Here’s a video we created for the TED X conference. It was shot in Australia, the US, UK and Sweden. We currently have just over 40.000 views with no marketing whatsoever. It’s thought piece around language. Could Veldhoen create a thought piece on asked the hard questions around how we work? http://vimeo.com/67529500
For Slow School we created a simple, yet powerful story told by their clients and facilitators. https://vimeo.com/120449762
Most business video is too much about ‘what’. This is a video about ‘how’ and ‘why’, because our audience doesn’t connect to a product. It connects to the people who deliver it. Do we like and trust them? https://vimeo.com/99220941
Unscripted interviews help our subjects to make the story feel conversational. https://vimeo.com/53917508 password: ‘hwp’
For Atkinson Vinden we created 15 videos of various staff members to give our prospective clients an idea of what drives the team. These videos created a significant growth of inbound traffic and leads.
At a conference we captured 20 short videos about sharing knowledge. A very powerful way to connect to our audience. Veldhoen could create a series of videos embedded in LinkedIn articles https://vimeo.com/84089887