Peter Salt – On Fear and Courage

Write a paragraph summarising Peter’s point: Fear is a strong motivator of behaviour; it can be communicator’s secret weapon. Understanding group psychology is key in creating change. If harnessed well. (We’ll cut the bit about courage out – that’s another subject) https://vimeo.com/106388729

Ava Lawler – Using Fear in Campaigns

Another summary of Ava’s point. Fear is never a good basis of decisions. https://vimeo.com/106390224

How about you? Do you think fear can be used for the good?

Let’s end with a question so start conversations. For instance, if we do a campaign around being smart about Asbestos, shouldn’t we use fear? And most importantly, does fear work?  

Written by robert · July 07 · Blog, Client Videos