Write a paragraph summarising Peter’s point: Fear is a strong motivator of behaviour; it can be communicator’s secret weapon. Understanding group psychology is key in creating change. If harnessed well. (We’ll cut the bit about courage out – that’s another subject) https://vimeo.com/106388729
Another summary of Ava’s point. Fear is never a good basis of decisions. https://vimeo.com/106390224
Let’s end with a question so start conversations. For instance, if we do a campaign around being smart about Asbestos, shouldn’t we use fear? And most importantly, does fear work?