Love your work! Looking at how far you’ve come already in two days, we think there’s a lot to be proud of! The videos below are unedited and shot with a handheld camera, so the shots change and the camera moves a fair bit. On Friday we’ll shoot our main shot from a tripod so don’t look at this as an example of what the final videos will look like! Any questions about content/tech/video, call me on 0431 072 693.
This is a great way to incorporate a story structure into a piece about your software. This has two advantages: 1. Our brains are hardwired for story. We retain story much better than data. 2. It seamlessly integrates brand, features and benefits without feeling too ‘salesy’. Ballpark: we recommend a budget of 10-14k. This is mainly due to graphics and the use of a large green screen studio. Combining projects as discussed would be a great way to spread the cost.
A case study
This video is a case study of Zendesk. I think it should be shorter and probably needs a voice over, but the idea is compelling. About 50k shared on Youtube alone. Ballpark: we recommend a budget of 6-9k depending on talent and locations.
Authenticity – interview style clips
These are great for promoting your product through your team. This approach also yields a lot of ‘spin off’ videos that can be used on social media. LinkedIn would offer great opportunities for SE Rentals. Ballpark: we recommend a 3-6k budget for 2-3 videos. https://vimeo.com/92579015
AMP – The Future Of Work
We love showing the people behind the brand to communicate ideas. Ballpark: $ 6000 for one video that involved 2 full days of shoot plus half a day for cutaway shots. https://vimeo.com/53917508 password: ‘hwp’
Social Media Profile videos from our previous course
These are Work In Progress videos that are part of our current course in Melbourne. The goal of the course it not to create a slick ‘promo’, but to tell a story about why we love what we do in an authentic way. The central learning is around communicating authentically and having the courage to share the story without going into ‘sales mode’. The videos are geared towards use on LinkedIn profiles and ‘about’ pages on personal website.
Hey Mackey, Here are some examples of videos relevant to your project.
General Showreel
http://vimeo.com/25540698
TED X: Lost In Translation
http://vimeo.com/67529500
Locl promo
https://vimeo.com/100082417
Atkinson Vinden – Right People, Right Advice
Here’s an example of how you can share the fundamental principle of what your business brings to the table. In this case it’s lawyers talking about the value of advice. Right people, right advice https://vimeo.com/99220941
Client testimonials
Here’s a way to approach your client testimonials http://vimeo.com/42601926
Hi Alex, Thanks so much for being part of Startup Grind and being so generous by offering your awesome space and amazing food! That was a great night. Here are some segments that we’d love to share on social media. You’re very welcome to use them yourself. Happy to create more if you’re after anything specific.
