In this session we will explore how we can build your business into a brand.
Why would you want to be a brand?
Because a brand is something that your target audience can connect to. Once you have created the connection, you’re not another company in a list of Google search results.
Here’s what we’ll explore in this session.
Building a brand is a step by step process
How do you come across as a business?
How do you come across as a person, and how does that impact your business?
Is your website working for you to get new leads? Or is it doing nothing, or worse, undermining your brand?
What makes you unique? And how are you communicating that?
Blogs; should you have one?
Twitter, Facebook, Linked In, Foursquare; is Socal Media an opportunity or another distraction?
Does your business need online video? How can you use video as cost effective as possible?
And once you clarity on all of the above, how do your define and measure the results so you’re not wasting two resources you really can’t afford to waste; your money and your time.
Let’s build a road map.
The goal of the session is to get clarity on what you need to further build your brand and your business to the next level. This is not one of those sessions where you sit and listen. The goal of this session is to create a road map for you on how to further build a brand, specific to your needs.
When, where?
From Business To Brand takes place on the 7th of March at 14.30 and is free for members of Inhouse Group 3.
Low Income Energy Efficiency Program (LIEEP) & Community Energy Efficiency Program (CEEP) Information Session The $100 million Low Income Energy Efficiency Program (LIEEP) will support consortia of community organisations, local councils and energy service companies to trial energy efficiency approaches in low income households. The $200 million Community Energy Efficiency Program (CEEP) will support energy efficiency upgrades to council and community-use buildings, facilities and lighting. To assist stakeholders to understand the requirements of LIEEP and CEEP, the Department of Climate Change and Energy Efficiency is planning to hold information sessions in all capital cities. The information sessions will provide an overview of the key points of the LIEEP and CEEP Guidelines including application process and key program dates. There will be additional time at the end of each information session to speak with program staff and network with other interested stakeholders. For more information on LIEEP and CEEP go to www.climatechange.gov.au/lowcarboncommunities. Session InformationThis event is free to attend. However, please note that information sessions are being held subject to sufficient registration numbers for attendance. If a particular session does not have sufficient stakeholders registered to attend, the Department may make other arrangements for that location.
To give you an idea of the type of content we feel would work well for Talkforce, we have collated a number of examples of work that we feel are relevant to your brand.
The people behind the brand
Create a connection by showing who’s behind the brand. http://vimeo.com/31939915
Client testimonials
http://vimeo.com/26301450
Examples of hype reels
A quick overview of what you’re about. http://vimeo.com/17313417 http://vimeo.com/32555842
Show your expertise
Simple, but slick video that’s designed to build trust by showing your expertise. http://vimeo.com/25115395
To give you an idea of the type of content we feel would work well for the LMA, we have collated a number of examples of work that we feel are relevant to the brand.
The people behind the brand
Create a connection by showing who’s behind the brand. http://vimeo.com/31939915
Client testimonials
http://vimeo.com/26301450
Show your expertise
Simple, but slick video that’s designed to build trust by showing your expertise. http://vimeo.com/25115395
Short trailer
A quick overview of what you’re about. http://vimeo.com/32555842
Here at Hunting With Pixels we love our new place on King Street in Newtown; it’s the best area, the space is huge and we’ve got everything under one roof now; audio studio, video studio, edit studios, event space, kitchen and offices. So much space can be a bit daunting sometime, so we’d like to share with you! For all of you photographers and videographers in Sydney we’d like to offer you our studio at rates that are just crazeh! Half day rate is $ 195,-, full day $ 295,- including backdrops, extensive lighting kit, audio, use of kitchen, dressing room and client area, broadband and tech support.
Check it out
Studio space with paper rolls; white, black, chroma key options The studio can have a lot of daylight too. Keep calm. Theatrical style dressing room. Kitchen with great espresso machine.
What’s included
Extensive lighting; softboxes, red heads, four and six bar flouro lights, small LED lights.
Audio; shotgun mic, stereo mics.
Background either paper or muslins in white, black, chroma green, chroma blue, light blue.
Includes funky waiting area, kitchen with proper espresso machine, aircon, broadband.
Want toppings?
If you’re not the pizza margherita type, here are some options: Autocue $ 75-/day Autocue operator $ 45,-/hour Canon 7d Camera with 17-55 lens: $ 50,-/hour Sony EX-1 HD camera $150,- half/day. 225,-/full day Camera Operator $ 65,-/hour
What kind of shots can I make?
This studio is suitable for shots from the knee up and close shots. For full body shots you’d need a full green room, happy to refer you!
We propose to barter two videos for the sponsorship; one about the club and one about the sponsors.
Profile of the MWCC
It would be great to create a clip similar to this one to give people a general idea on what kind of people are in the club; what are they like? How do they ride? Is there a good mix between fun riding and racing? This clip can be used to help the club grow further and to attract additional sponsorship
Clip for sponsors
It would be very beneficial for the clip and the sponsors to create an interview clip around why they sponsor the club; it’s good brand building, it shows MWCC takes care of it’s sponsors and it’s a great way to attract further sponsorship. We could go for a clip that looks similar to this one: http://vimeo.com/26301450
We can offer various background colours for your interview footage and we will add your branding to the title and the graphics. http://vimeo.com/25115395
Package 02: multiple interviews
http://vimeo.com/30842795 Another way to approach multiple interviews is to do a number of interviews in one location, for instance your stand or display area. http://vimeo.com/26301450
Package 03:Mixing interviews and location shots
Here’s an example of a video with multiple interview and some location shots as described in package 03 http://vimeo.com/25069676
At Hunting With Pixels we love our new place; it’s in Newtown, it’s kinda funky and it’s huge so we’ve got a bit of space to share. We’re currently looking for people who are after a desk or office on a day or part time basis. We’ve also got a great event space with a stage, lighting, HD projector and audio equipment for presentations, workshops and client meetings that you can rent by the hour, half day or full day. All desks and the office comes with broadband, wifi, use of the kitchen, great coffee from a proper espresso machine, client waiting area and all of that on King Street in Newtown!
Office
Event space/large meeting room
Check out the video:
http://vimeo.com/27473563
Kitchen
Interested? Here are some rates.
You can rent our desks and space per day or week.
Desks
Per day: $ 40, Per week (mon-fri, 9-18.00)1 desk $ 180,-2 desks in separate office $ 295,-
Office
Includes 2 desks, air conditioning, separate client waiting area, kitchen, broadband, espresso machine. Per day $ 80,- Per week $ 295,-
Event space
Half day meeting rate 150,- Half day event rate (4 hrs) : 395,- The event space features seating for up to 40 people, HD projection, a small PA system, full lighting and an optional stage. Contact us by email or give us a call on 02-80655432
