In this session we will explore how we can build your business into a brand.
Why would you want to be a brand?
Because a brand is something that your target audience can connect to. Once you have created the connection, you’re not another company in a list of Google search results.
Here’s what we’ll explore in this session.
Building a brand is a step by step process
How do you come across as a business?
How do you come across as a person, and how does that impact your business?
Is your website working for you to get new leads? Or is it doing nothing, or worse, undermining your brand?
What makes you unique? And how are you communicating that?
Blogs; should you have one?
Twitter, Facebook, Linked In, Foursquare; is Socal Media an opportunity or another distraction?
Does your business need online video? How can you use video as cost effective as possible?
And once you clarity on all of the above, how do your define and measure the results so you’re not wasting two resources you really can’t afford to waste; your money and your time.
Let’s build a road map.
The goal of the session is to get clarity on what you need to further build your brand and your business to the next level. This is not one of those sessions where you sit and listen. The goal of this session is to create a road map for you on how to further build a brand, specific to your needs.
From Business To Brand takes place on the 7th of March at 14.30 and is free for members of Inhouse Group 3.