Thanks for getting in touch with us Samantha! At Hunting With Pixels we pride ourselves in our ability to create content that feels like a conversation; authentic. Here’s an example of a video series we’re currently producing for the TEDx conference.
A great way to inform your audience about what you do, while also showing the kind of people you work with. We choose to work with actual doctors and technicians instead of actors. This creates less polished, but very authentic content.
It’s important to be honest and direct about the hesitations and worries your audience might have. Responding from a position of authority and empathy will prevent them looking it up on Dr. Google and getting outdated information and horror stories.
Here’s an example of authentic and fun client testimonials. This would work incredibly well for Sensational Smiles.
Talk about the bigger benefits. With Pilates for instance, it’s about how you feel and ageing well.
Videos that address frequently asked questions are valuable both as a way to create a better client experience and as marketing and social media collateral.
Another example of short form social media video.
Example of an emotive, big picture introduction video. What’s the big theme that we could connect to 3PF? A story about breaktrough in growth? The value of partners in a journey? https://vimeo.com/173434557
We filmed clients of ING and showed them their new platform to create a reaction video. It has a nice authentic feel. https://vimeo.com/163378610
Promo for a training company highlighting their location. https://vimeo.com/42529714
password; ‘Future’ https://vimeo.com/54217175
A short and sharp conversational piece would be great for client testimonials. Instead of doing a literal ‘the guys are 3PF are great’ sort of thing. They could tell stories about partnership, the growth mindset and the value of getting people in who roll up their sleeves. You could also use this format to create three short and sharp profiles of the partners: stick it on your website and embed it in your LinkedIn profile. https://vimeo.com/175901512
More formal, but still conversational. https://vimeo.com/99794385
An interesting approach is combining your team with your clients. https://vimeo.com/218119611
An example of a conversational piece; this tone could work well for 3PF: it balances professionalism with an authentic feel. https://vimeo.com/222944308
This is a good way to do a client testimonial; it works as a promo for the business and as a testimonial. https://vimeo.com/196534421 The nice thing about this approach is that you can then gift a video to the clients that did the testimonial at very low cost ($300). How’s that for building relationships? https://vimeo.com/225954250
Here are some examples of work that would be relevant to your project. The aim of capturing footage at TEDx is to share the knowledge and to drive innovation, which I imagine would apply to Yow! too. We created a promo for the TEDx that puts emphasis on ideas which tends to get more shares on social: https://vimeo.com/173434557 This got some great traction on Facebook because it sparked conversations about adventurous minds.
After the event we created this highlights video for their event that got about 25.000 views: https://vimeo.com/182789811/fa6d84cb88
They keynotes varied from 4000-80000 views: https://vimeo.com/178271815 And of course there was Kristine’s presentation! https://vimeo.com/183255180
One interesting outcome of our TEDx project was the traction we got with our One Minute Thoughts pilot. The One Minute Thoughts got 114000 in the first week alone on Facebook. The reason is that short form content that starts conversations gets shared on Facebook, which rapidly expands the viewer base. https://vimeo.com/176713858 https://vimeo.com/175901512 What ideas could we share that will spark conversations with your audience?
Here’s an example of how we approached this for the Walkley Foundation’s Storyology Conference: https://vimeo.com/182352472