For ING Direct we created a mix of a ‘reaction video’ with client testimonials to promote their online banking platform.
We deliberately left in the ‘honest feedback’ type of comments – much more credible, especially since the feedback is overwhelmingly positive. For credibility, it’s important to not ‘airbrush’ the content too much.
This got very positive feedback and click through (20k plus views in the first week).
A similar concept to ING; we handed the product to 20 bike riders, got them to use it and share their experiences. With niche markets, credibility is everything. Bike riders would immediately spot if someone is an actor; why not get real users and experiences.
This got over 30k views in the first week, mainly because of social media sharing which from an SEO and branding perspective is extremely valuable.
Teachers are hard to pin down; time poor, not on social media. The way to cut through here was to use content around case studies; how does this product help me become a better teacher?
Stile education just rolled out to every single school in Victoria, so these guys are doing ok!
Hope this is helpful Alister! If you ever need advice on anything content related, fire away!
In terms of production value, this would be a good benchmark.
A different style with more ‘big picture’ type of overlay footage.
I’d love to see short and sharp videos for Facebook and LinkedIn like those:
Here’s where we’d love to see Jedox going.
Here’s an example of how YOW! is leveraging their partnerships to create compelling content:
These would be based on interviews we conduct on the day.
Follow up videos could be based on outtakes of the presentations.
Following up on our conversation last week, here are some examples of work and ideas around approach that I hope you’ll find useful.
What Hunting With Pixels loves doing is turning a message into authentic, conversational content.
We put a lot of focus on the interviewees so that we capture the magic moments where someone light up or is comfortable about being authentic.
Too often, video is approached from a technology point of video; lights, camera, action. We’re interesting in the action bit;
How can we optimise what people feel, say and do before we press the red button?
I loved working on this video for TEDx because we added a story to the highlights video.
Instead of just showing just the best bits of the event, we followed the speakers on their journey; what did they hope to achieve? What happened on the day? Next year we plan on adding a piece around what happened to their lives because they did a TED talk.
The highlights video is currently on the TEDx website and is tracking at 30.000+ views.
Could we tell the stories around your client’s events?
We could use video to tell story because around how your client interacts with community, interviewing both key stake holders and community so they both describe what these events and interactions ultimately achieve. What conversations did we have? What change did we make?
This could also be a great way to bring the work that FutureEye does to life.
This is part of a series of member interview we did for the Non Profit Alliance.
We got some great stories and insights in quite spontaneous interviews. We believe in the power of authenticity; instead of being too controlling about the stories we allow for interviewees bringing their own ideas and values to the table, while also ensure we get the key messages communicated.
The content of these interviews was the basis for a membership campaign that grew the organisation 40% in less than a year.
Nothing says ‘We hear you’ more than almost immediate follow up and connection after the event.
Could the 1 minute follow up be applied to your clients events, where they could pick some key areas of discussion and collate these in a follow up video within 2-3 days of the event?
These are spontaneous interviews with speakers and influencers of TEDx. This content was used in the run up to the event, starting conversations and sparking debate.
It resulted in 120.000+ views overall and a significant increase in traffic to the side.
This could be a powerful way to engage the community where people voice their excitement and their worries about the project beforehand?
This is an example of a low impact way of interviewing community members, in this financial counsellors who work in rural areas and the Northern Territory.
A more themes based approach to a highlights video.
This is a great way to kick off a speaking career or rebrand. It established IP and skill in a concise manner while also keeping the cost contained.
We’re working on a few social media follow up piece at the moment to support the engagement and revive leads generated through LinkedIn.
This kind of piece is geared toward building connection and positioning. It requires a longer term involvement, but it yields a piece that will last 4-5 years.
In your case I would recommend adding a follow up piece with some more detail on your process; having segmented pieces generally gets better click through and engagement as they appeal to different drivers; emotional connect vs trust in the process.
This is part of a small scale social media campaign.
This is on the lower end of the scale; about 4-5k.