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Hi everyone, Great day at the AOG conference yesterday! Here is the download for the Career Day video, right click and chose ‘save as’. Video download
http://vimeo.com/37347041
Hi everyone, Here are the download links to the LIEEP and CIEEP webcast video. Right click on the link and chose ‘save as’, then save to your hard drive. CIEEP video download LIEEP video download
Earlier this year, we caught up for a social with the charming Andy Ellwood, Director of Business Development for Gowalla, a location-based social media group. For more info about Andy, click here. In these two clips, Andy talks about how technology is enabling more and more new businesses to start up, but do we really need what they’re selling? One of the things that the iPhone can claim credit for is the prevalence of ‘apps’. Through technical options, market share and ease of distribution, it is now easier than ever for your great program idea to become a reality. Likewise the proliferation of the internet and online businesses. However, before you go out and build a world-beating app or website, you have to stop and ask: “Does anyone actually need this?”. The problem is, we are missing out on the distinction between ‘can’ and ‘should’. Andy suggests that, once you have decided your great idea is technically possible, to raise your head up outside of the tech circles and have a look around. It is easy to become surrounded by like-minded people who share your enthusiasm for your product. However without interest from the wider market, your sales will be severely limited. Also, the market for new and exciting apps and programs is becoming increasingly crowded. While many ideas are targeted at a niche, the sheer noise from the many similar ideas serves to drown out all but the biggest players i.e. those not targeting a niche. If there are a dozen ideas like yours already floating around, it will not be enough to simply go after a different market. Finally, the big players, who are already established in these markets, have the power to simply squash any idea that they see as competing with them. No garage startup is going to become the next Facebook any time soon. Even Google+ is having trouble breaching this very established social media company. So, if you’ve found a way to make a bigger, better version of an idea that’s already entrenched, you had better be prepared for tough competition. The point Andy has tried to make in these clips is not that you shouldn’t try – rather, you should find the need first, and then tailor the product to match that need, instead of the other way around. And then, maybe, you’ll be the next big thing. http://www.youtube.com/watch?v=NL2oiaQTzd0 http://www.youtube.com/watch?v=D_7SKw1P6Dg
In this session we will explore how we can build your business into a brand.
Because a brand is something that your target audience can connect to. Once you have created the connection, you’re not another company in a list of Google search results. 
Building a brand is a step by step process
The goal of the session is to get clarity on what you need to further build your brand and your business to the next level. This is not one of those sessions where you sit and listen. The goal of this session is to create a road map for you on how to further build a brand, specific to your needs.
From Business To Brand takes place on the 7th of March at 14.30 and is free for members of Inhouse Group 3.
We recently had the opportunity to sit down with Steve Rubel, executive VP for Global Strategy and Insights with Edelman. Edelman is a global public relations firm, well known for being on the forefront of technological change. Click here for more info on Steve and Edelman. In this video, Steve talks about the methods by which a small business can best promote itself using social media. By definition, a small business does not have a large staff, least of all a dedicated marketing department. It may even be run by just a single entrepreneur. Given the large range of social media outlets, how do small businesses choose where to invest their time? The first step in generating a social media plan is to think hard about your agenda; what do you hope to achieve through your interactions? If your goal is to reach stakeholders (i.e. customers) directly, Steve suggests that it may be best to start small. Blog posts do not require regular upkeep, will reach new markets via Google searches, and will position your business as an expert in the field you write on. Alternatively, you could go for a more direct approach by actively seeking out your targets. Most social networks offer analytical tools to businesses which can let you build a profile of how your target consumers use social media. Once you have built up their profile, you can then find a way to market directly to people using those networks. Finally, if your social media objective is to generate ‘traditional’ media attention, twitter is becoming an increasingly powerful distribution tool. As mentioned earlier though, maintaining a regular twitter presence can become very time consuming. Above all, it is important that you spend your time wisely, and don’t bite off more than you can chew. By spending time learning more about your target and crafting a plan, you can focus on a social media policy that creates the maximum return. Whatever that means to you. http://www.youtube.com/watch?v=ZG3KWGxWDrU
Low Income Energy Efficiency Program (LIEEP) & Community Energy Efficiency Program (CEEP) Information Session The $100 million Low Income Energy Efficiency Program (LIEEP) will support consortia of community organisations, local councils and energy service companies to trial energy efficiency approaches in low income households. The $200 million Community Energy Efficiency Program (CEEP) will support energy efficiency upgrades to council and community-use buildings, facilities and lighting. To assist stakeholders to understand the requirements of LIEEP and CEEP, the Department of Climate Change and Energy Efficiency is planning to hold information sessions in all capital cities. The information sessions will provide an overview of the key points of the LIEEP and CEEP Guidelines including application process and key program dates. There will be additional time at the end of each information session to speak with program staff and network with other interested stakeholders. For more information on LIEEP and CEEP go to www.climatechange.gov.au/lowcarboncommunities. Session InformationThis event is free to attend. However, please note that information sessions are being held subject to sufficient registration numbers for attendance. If a particular session does not have sufficient stakeholders registered to attend, the Department may make other arrangements for that location.
Hi Nigel, Here’s the first cut of your speaker showreel, let me know if you need any changes. http://vimeo.com/36464668
To give you an idea of the type of content we feel would work well for Talkforce, we have collated a number of examples of work that we feel are relevant to your brand.
Create a connection by showing who’s behind the brand. http://vimeo.com/31939915
http://vimeo.com/26301450
A quick overview of what you’re about. http://vimeo.com/17313417 http://vimeo.com/32555842
Simple, but slick video that’s designed to build trust by showing your expertise. http://vimeo.com/25115395
To give you an idea of the type of content we feel would work well for the LMA, we have collated a number of examples of work that we feel are relevant to the brand.
Create a connection by showing who’s behind the brand. http://vimeo.com/31939915
http://vimeo.com/26301450
Simple, but slick video that’s designed to build trust by showing your expertise. http://vimeo.com/25115395
A quick overview of what you’re about. http://vimeo.com/32555842