$4-5k bandwidth – Jonathan Reeve
This is a great way to kick off a speaking career or rebrand. It established IP and skill in a concise manner while also keeping the cost contained.
We’re working on a few social media follow up piece at the moment to support the engagement and revive leads generated through LinkedIn.
5-7k bandwidth – Beth Jennings – What I See
This kind of piece is geared toward building connection and positioning. It requires a longer term involvement, but it yields a piece that will last 4-5 years.
In your case I would recommend adding a follow up piece with some more detail on your process; having segmented pieces generally gets better click through and engagement as they appeal to different drivers; emotional connect vs trust in the process.
Other examples
Ellis Moorman
This is part of a small scale social media campaign.
Kerrie Murphy
This is on the lower end of the scale; about 4-5k.
Authenticity is key
Thanks for getting in touch with us Samantha! At Hunting With Pixels we pride ourselves in our ability to create content that feels like a conversation; authentic. Here’s an example of a video series we’re currently producing for the TEDx conference.
I-Med Ultrasound
A great way to inform your audience about what you do, while also showing the kind of people you work with. We choose to work with actual doctors and technicians instead of actors. This creates less polished, but very authentic content.
Showing empathy
It’s important to be honest and direct about the hesitations and worries your audience might have. Responding from a position of authority and empathy will prevent them looking it up on Dr. Google and getting outdated information and horror stories.
Client testimonial – ING direct
Here’s an example of authentic and fun client testimonials. This would work incredibly well for Sensational Smiles.
Ageing well – discussion the meta benefits of what you do
Talk about the bigger benefits. With Pilates for instance, it’s about how you feel and ageing well.
FAQ video – ING Direct
Videos that address frequently asked questions are valuable both as a way to create a better client experience and as marketing and social media collateral.
Vetmed – managing fleas
Another example of short form social media video.
TEDx
Example of an emotive, big picture introduction video. What’s the big theme that we could connect to 3PF? A story about breaktrough in growth? The value of partners in a journey? https://vimeo.com/173434557
ING – honest client testimonials
We filmed clients of ING and showed them their new platform to create a reaction video. It has a nice authentic feel. https://vimeo.com/163378610
Talkforce
Promo for a training company highlighting their location. https://vimeo.com/42529714
AMP – the future of work
password; ‘Future’ https://vimeo.com/54217175
TEDx – Jade Hameister
A short and sharp conversational piece would be great for client testimonials. Instead of doing a literal ‘the guys are 3PF are great’ sort of thing. They could tell stories about partnership, the growth mindset and the value of getting people in who roll up their sleeves. You could also use this format to create three short and sharp profiles of the partners: stick it on your website and embed it in your LinkedIn profile. https://vimeo.com/175901512
Profile – Atkinson Vinden Lawyers
More formal, but still conversational. https://vimeo.com/99794385
THS Alumni – combining your team with clients
An interesting approach is combining your team with your clients. https://vimeo.com/218119611
Unispace – pitch video
An example of a conversational piece; this tone could work well for 3PF: it balances professionalism with an authentic feel. https://vimeo.com/222944308
Koshi Sushi – client testimonial
This is a good way to do a client testimonial; it works as a promo for the business and as a testimonial. https://vimeo.com/196534421 The nice thing about this approach is that you can then gift a video to the clients that did the testimonial at very low cost ($300). How’s that for building relationships? https://vimeo.com/225954250
