Case study – TEDx Melbourne
Here are some examples of work that would be relevant to your project. The aim of capturing footage at TEDx is to share the knowledge and to drive innovation, which I imagine would apply to Yow! too. We created a promo for the TEDx that puts emphasis on ideas which tends to get more shares on social: https://vimeo.com/173434557 This got some great traction on Facebook because it sparked conversations about adventurous minds.
Highlights reel
After the event we created this highlights video for their event that got about 25.000 views: https://vimeo.com/182789811/fa6d84cb88
Keynotes
They keynotes varied from 4000-80000 views: https://vimeo.com/178271815 And of course there was Kristine’s presentation! https://vimeo.com/183255180
1 minute vignettes
One interesting outcome of our TEDx project was the traction we got with our One Minute Thoughts pilot. The One Minute Thoughts got 114000 in the first week alone on Facebook. The reason is that short form content that starts conversations gets shared on Facebook, which rapidly expands the viewer base. https://vimeo.com/176713858 https://vimeo.com/175901512 What ideas could we share that will spark conversations with your audience?
Examples of other social media video vignettes
Here’s an example of how we approached this for the Walkley Foundation’s Storyology Conference: https://vimeo.com/182352472
High end example – AMP
https://vimeo.com/54217175
High end example – Property Council Of Australia
https://vimeo.com/114091291
Medium level example – Provincial
https://vimeo.com/171912402
https://vimeo.com/209513714
Bendigo bank story 01 – Trek 4 Education
Here’s a first cut, love to hear what your thoughts are! https://vimeo.com/222144127
Bendigo Bank 15th anniversary video v02
https://vimeo.com/219314061 Click on this link to add comments and review
Future social media roll out: 1 minute tips
To get the best value out of your shoot with the team we recommend capturing short vignettes where Digital Crew demonstrates knowledge and sound judgement. We did something similar with China Digital; you could get a lot of traction if you’re consistent about the message. These were filmed in a hallway at a conference so quality wise it was a compromise; we can make the Digital Crew ones look much slicker. https://vimeo.com/84089886 https://vimeo.com/84089887
1 minute videos – TEDx
These did very well on Facebook: 114.000 views in a week. What story can Digital Crew share that starts conversations? https://vimeo.com/176713828
Case study – TEDx Melbourne
Here are some examples of work that would be relevant to your project. The aim of capturing footage at TEDx is to share the knowledge and to drive innovation, which I imagine would apply to Yow! too. We created a promo for the TEDx that puts emphasis on ideas which tends to get more shares on social: https://vimeo.com/173434557 This got some great traction on Facebook because it sparked conversations about adventurous minds.
Highlights reel
After the event we created this highlights video for their event that got about 25.000 views: https://vimeo.com/182789811/fa6d84cb88
Keynotes
They keynotes varied from 4000-80000 views: https://vimeo.com/178271815 And of course there was Kristine’s presentation! https://vimeo.com/183255180
1 minute vignettes
One interesting outcome of our TEDx project was the traction we got with our One Minute Thoughts pilot. The One Minute Thoughts got 114000 in the first week alone on Facebook. The reason is that short form content that starts conversations gets shared on Facebook, which rapidly expands the viewer base. https://vimeo.com/176713858 https://vimeo.com/175901512 What ideas could we share that will spark conversations with your audience?
Examples of other social media video vignettes
Here’s an example of how we approached this for the Walkley Foundation’s Storyology Conference: https://vimeo.com/182352472
TEDx – Adventurous Minds
https://vimeo.com/173434557
Hands across the water
https://vimeo.com/196387061
Stories of team members
https://vimeo.com/199259864
Client testimonials
https://vimeo.com/196534421
Future social media roll out: 1 minute tips
To get the best value out of your shoot with the team we recommend capturing short vignettes where Digital Crew demonstrates knowledge and sound judgement. We did something similar with China Digital; you could get a lot of traction if you’re consistent about the message. These were filmed in a hallway at a conference so quality wise it was a compromise; we can make the Digital Crew ones look much slicker. https://vimeo.com/84089886 https://vimeo.com/84089887
1 minute videos – TEDx
These did very well on Facebook: 114.000 views in a week. What story can Digital Crew share that starts conversations? https://vimeo.com/176713828
