This is a great way to kick off a speaking career or rebrand. It established IP and skill in a concise manner while also keeping the cost contained.
We’re working on a few social media follow up piece at the moment to support the engagement and revive leads generated through LinkedIn.
This kind of piece is geared toward building connection and positioning. It requires a longer term involvement, but it yields a piece that will last 4-5 years.
In your case I would recommend adding a follow up piece with some more detail on your process; having segmented pieces generally gets better click through and engagement as they appeal to different drivers; emotional connect vs trust in the process.
This is part of a small scale social media campaign.
This is on the lower end of the scale; about 4-5k.