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We’re hiring! Looking for organised assistant for social video production company

· Blog

Hunting With Pixels is growing! We started our Melbourne office 2.5 years ago and are currently looking for an organised, responsible and people oriented person to help create a brilliant experience for our clients, our collaborators and our team.

Here’s the job description

Hunting With Pixels is looking for an organised, disciplined, mature, experienced person who can follow/improve our business processes and manage client queries.

This is a new position being created, there’s no real blueprint to follow so broad scope to make it your own.

About Us

Hunting with Pixels is a small, boutique video production company that specialises in authentic and engaging content. We operate in Melbourne and Sydney. This role if for our Melbourne office, which is located in Fairfield.

We work with larger brands like TEDx, ING, and GE, but our main focus is on established small businesses and entrepreneurs – we love people and their stories and we help them grow their brands with beautiful video and engaging social media content.

 

What we’re looking for

We require someone part time, everyday, so they can develop a broad understanding of all aspects of the day to day. We need you to have consistent contact with all clients, daily if necessary, and be available to assist the Creative Director in managing day to day business ongoings.

This role (and salary) will definitely grow in scope (and hours) as your understanding of the business develops.

Our main requirement is that you support Robert, our Creative Director. He gets extremely busy and by taking care of the administrative tasks and client requests you will be helping him to keep his  focus on the creative and strategic side of things.

You will be the first port of call for our clients: ensuring the phone calls/emails are answered; problems are solved; requests fulfilled to help keep projects moving along and clients kept happy.

And whilst you don’t need to be managing projects, you do need to understand what projects we have on and the type of tasks that need to happen in relation to those projects.

The Offer

Flexible part time: 15hrs over 5 days/wk initially, but we expect to scale up quite quickly to 20+hrs once you are trained and confident in the role. Can occasionally be remote by negotiation: we’ve got small kids ourselves so we can want make sure this job would suit people with children too.

Pro rata salary will be commensurate with your skills and experience.

Start four week trial after 25th June 2018

About you

We’re after someone who can, for example, follow and refine processes (eg: time tracking); suggest improvements to current workflows, problem solve.

Sometimes you might be on your own in the office and will have to have the confidence to answer your own questions, research a solution or take the initiative to ensure the task can be completed.

You need to be entrepreneurial. We’re a small business, so you need to be able to solve problems and come up with ideas for improving things. This is not a role for a minion or an order taker. We’re looking for someone who’s interested in contributing ideas.

You have to be a people person. The role involves dealing with clients varying from small not for profits to CEOs of large corporates.

Prior experience as an office manager, project manager or PA in a small to medium sized business would be ideal. This is a role for someone who enjoys structure and organising. We don’t expect you to know everything, just be interested in learning.

This is not a role for aspiring directors or creatives; if you want to do that work get in touch with us regarding our freelance opportunities.

We use a variety of software: Asana, Evernote, Dropbox, Excel, etc. We don’t expect you to know all of these platforms, but you must be very comfortable around the Apple ecosystem, cloud based software and CRMs.

It would be great if you have affinity with social media – LinkedIn, Facebook, Instagram, Twitter. Being able to write posts would would be great too.

Looking forward to hearing from you! Email me to apply or ask any questions!

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· Client Videos

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Approaches to client testimonials – Alister

· Client Videos

ING direct – the power of authenticity

For ING Direct we created a mix of a ‘reaction video’ with client testimonials to promote their online banking platform.

We deliberately left in the ‘honest feedback’ type of comments – much more credible, especially since the feedback is overwhelmingly positive. For credibility, it’s important to not ‘airbrush’ the content too much.

This got very positive feedback and click through (20k plus views in the first week).

Cyclevision – marketing through real life experiences

A similar concept to ING; we handed the product to 20 bike riders, got them to use it and share their experiences. With niche markets, credibility is everything. Bike riders would immediately spot if someone is an actor; why not get real users and experiences.

This got over 30k views in the first week, mainly because of social media sharing which from an SEO and branding perspective is extremely valuable.

Client testimonials – creating impact by educating about the product

Teachers are hard to pin down; time poor, not on social media. The way to cut through here was to use content around case studies; how does this product help me become a better teacher?

Stile education just rolled out to every single school in Victoria, so these guys are doing ok!

Useful tips on getting client testimonials right

Hope this is helpful Alister! If you ever need advice on anything content related, fire away!

 

 

 

 

Video examples for Futureye and wikicurve

· Client Videos

TEDx Rebels promo

In terms of production value, this would be a good benchmark.

 

 

Adventurous minds

A different style with more ‘big picture’ type of overlay footage.

 

 

LinkedIn videos

I’d love to see short and sharp videos for Facebook and LinkedIn like those:

 

Video examples for Jedox Natasha Manoussakis

· Client Videos

Hey Natasha,

Here’s where we’d love to see Jedox going.

Establish Jedox as a though leader through social media content.

Here’s an example of how YOW! is leveraging their partnerships to create compelling content:

Creating content that shows the community around Jedox

Keep the momentum with short and sharp updates around related themes

These would be based on interviews we conduct on the day.

 

2. Use your events as a basis for a series of social media updates

 

1-2 minute updates based on the presentations

Follow up videos could be based on outtakes of the presentations.

 

 

 

Videos and case studies for Kate Forster

· Client Videos

Hey Kate,

Following up on our conversation last week, here are some examples of work and ideas around approach that I hope you’ll find useful.

Our approach – we’re a people company

What Hunting With Pixels loves doing is turning a message into authentic, conversational content.

We put a lot of focus on the interviewees so that we capture the magic moments where someone light up or is comfortable about being authentic.

Too often, video is approached from a technology point of video; lights, camera, action. We’re interesting in the action bit;

How can we optimise what people feel, say and do before we press the red button?

Tell a story around the event – TEDx

I loved working on this video for TEDx because we added a story to the highlights video.

Instead of just showing just the best bits of the event, we followed the speakers on their journey; what did they hope to achieve? What happened on the day? Next year we plan on adding a piece around what happened to their lives because they did a TED talk.

The highlights video is currently on the TEDx website and is tracking at 30.000+ views.

Could we tell the stories around your client’s events?

We could use video to tell story because around how your client interacts with community,  interviewing both key stake holders and community so they both describe what these events and interactions ultimately achieve. What conversations did we have? What change did we make?

This could also be a great way to bring the work that FutureEye does to life.

Non Profit Alliance

This is part of a series of member interview we did for the Non Profit Alliance.

We got some great stories and insights in quite spontaneous interviews. We believe in the power of authenticity; instead of being too controlling about the stories we allow for interviewees bringing their own ideas and values to the table, while also ensure we get the key messages communicated.

The content of these interviews was the basis for a membership campaign that grew the organisation 40% in less than a year.

 

Creating a quick 1 minute follow up

Nothing says ‘We hear you’ more than almost immediate follow up and connection after the event.

Could the 1 minute follow up be applied to your clients events, where they could pick some key areas of discussion and collate these in a follow up video within 2-3 days of the event?

 

One minute thought starter for social media

These are spontaneous interviews with speakers and influencers of TEDx. This content was used in the run up to the event, starting conversations and sparking debate.

It resulted in 120.000+ views overall and a significant increase in traffic to the side.

This could be a powerful way to engage the community where people voice their excitement and their worries about the project beforehand?

Financial Counselling Australia

This is an example of a low impact way of interviewing community members, in this financial counsellors who work in rural areas and the Northern Territory.

Creative Innovation

A more themes based approach to a highlights video.

Why We’re Ditching Hour Rates

· Blog

Why we’re ditching hour rates at Hunting With Pixels

I love spending my time and energy on creating connection, whether it’s by producing content, building strategies or connecting our clients to each other.

 

There’s one thing that never quite worked for me though; proposal writing.

I always struggled to see the link between that work and what we actually do.

It’s not that I have an issue helping our clients understand what a realistic scope for a project is, but I don’t think proposals based on billable hours are very helpful in communicating what the best value is to them.

 

How do you put a price on creating connection?

If I look at what we do on a day to day basis, almost none of it can we expressed by an hour rate.

How do you capture intent, focus, and seeing creative possibilities in a spreadsheet?

How do you put a dollar value on empathy, caring for the details or creating a positive environment for the interviewee?

Do we become more empathetic or creative if we get more dollars?

The idea of money as a motivator or a tool to improve performance has been thoroughly debunked by Daniel Pink’s book Drive, The Surprising Truth About What Motivates Us.

In the research that Daniel Pink did, one of the findings was that money has a negative impact on work that requires creativity and cognitive ability.

How impact is created

It is the behaviours like focus and empathy that make the difference between producing a bit of content and having impact.

Hunting With Pixels is not the sum of camera+operator+editor=video.

We’re first and foremost a company that focusses on people and on how their behaviour can positively impact their ability to connect.

 

I don’t think that can be captured in an hour rate.

Partnership and collaboration=impact

 

We do our best work with clients who approach the work as a partnership to create the outcomes that help their organisations grow.

I believe adding billable hours to that equation undermines that partnership and puts restraints on collaboration.

The billable hours approach potentially creates an adversarial relationship where one party benefits from spending hours while the other tries to control cost. This is why some people don’t like lawyers.

When we’re paying people by the hour, we’re asking them to go through the motions, not to create great work.

Let’s compare the two options;

Billable hours – Just doing, not thinking

The approach of billable hours:

Partnerships – Thinking and doing

In 2017 we’ve run a few pilots for our new subscription model and have seen a remarkable shift in behaviour and attitude.

Going from the Big Speech to a conversation

 

A subscription doesn’t mean that there are no deliverables.

Typically, we set a number of key deliverables in the first three months. From there, we work on turning the speech into a conversation by creating spin off content like Vlogs, ‘how’ to’ videos or other Facebook video updates.

As we do this, we further refine the key pieces based on the data we get from analytics.

Measuring value

We exchange a fee for measurable impact.

To be able to do this, we need to work with you on understanding exactly what success looks like.  Impact can be clicks on your video, traffic to your landing page, better retention of your policies or happier customers.

So how do we price?

We price on our experience on how value has been created in the past.

This approach gives our clients a benchmark for both the quality of the work and outcomes that can be expected.

We don’t measure the value of our relationship with an hour rate – we look at how we can have a positive impact and what the value of that impact is in terms of ROI.

No big proposals and contracts – how will that work?

Just as well as proposals have worked  in the past; someone spends a week putting it together, no one reads the proposal or terms and conditions, and then we work things out during the project. Sound familiar?

A subscription doesn’t mean you’re flying blind; instead of a big proposal, we create a detailed content plan so that everyone knows what we’re working towards.

.. and here’s the small print

How much does it cost?

Subscriptions are tailored to what your needs are.

On the higher end you can spend $5-6k/month for a ‘all you can eat buffet of video’ for a larger business, on the lower end we have subscriptions starting at a few hundred bucks for video blogs.

So what are your Big Plans for 2018?

So if you’ve got big plans for 2018 and like the idea of a partnership that offers you low risk, create outcomes and a meaningful impact get in touch.

If you sign up for a subscription before the 1st of February you can donate a homepage video that we create to a NPF or startup of your choice.

Drop me a line if you’d like to know more. We’d love to connect.

 

PS: there are exceptions.  Sometimes you just need doing work, not thinking work. If you have a one off shoot or a simple edit of a few hours we offer fixed project rates.

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