examples for Isabelle Johnson Ergon

July 02 · Blog, Client Videos

 

Ergon – communicating the purpose through it’s people

Ergon’s purpose is to provide safe, reliable, efficient and sustainable energy solutions to support their customers and the Queensland economy. How can we communicate this purpose in an engaging way, that gives us an authentic story and shows the people behind the purpose? Here are a few examples of how Hunting With Pixels would navigate that challenge.  

Atkinson Vinden – Right People, Right Advice

Here’s an example of how you can share the fundamental principle of what your business brings to the table. It’s not about the ‘what’, but about the ‘why’ and ‘how’. So instead of talking about what lawyers do, we talk about the end result; getting advice that makes us feel confident about the decisions we make. Ergon could do something similar around energy – what is it that Ergon enables others to do? And how do we as Ergon employees feel about being able to make a difference? Right people, right advice https://vimeo.com/99220941

Cost

For this client we created 22 videos. The average cost per video was in the $ 1500 ballpark.

Profile videos

These are short profile videos around personal purpose. They’re the outcome of our LinkedIn course where we explore personal purpose, create an outline of a story and shoot a video at the end of the course.

Cost

Our LinkedIn course offers two elements:

1. Skill building around presenting to camera and communicate purpose.
2. Creating a compelling profile video for your website and LinkedIn

Cost per participant is around $ 895

 

TED X – using content to link a big idea to your brand

Here’s a video we created for the TED X conference. Ergon could look at this as a way to share a big idea through the people behind the brand. The goal of content like this is to create something that doesn’t’ feel like a promo and gets shared because of the idea. You can still add your brand to it of course. This video got 15.000 shares from just one website. TED X: Lost In Translation http://vimeo.com/67529500

Cost

A one off video like this would be in the $ 5000-7000 range. This cost is mainly incurred through preproduction, content development and about 10-15 separate location shoots. In this case we also had US and EU teams working on clips from participants from Sweden, Holland and the US. An international approach like that would be in the $ 15-22k ballpark.

China Digital – sharing expertise

For the China Digital conference we filmed all the keynote speakers and asked them to share one minute tip around doing business with China. We got great traction on LinkedIn and Facebook with those. Ergon could use a concept like this to start conversations around the future of energy for instance. https://vimeo.com/84089887

Cost

We shot those clips at a conference, so we had a lot of experts in one place. That makes these clips quite cost effective, typically around $ 550-700 each

 

Video examples for carers victoria

June 15 · Blog, Client Videos

Tell a story: Carers Uk

Beautiful storytelling, well filmed. A production like this would be in the $ 900/minute bracket; there’s a lot of preproduction and management in producing content like this.  

Ask a question

Get the general public involved in your question; what question could we ask that helps our audience think about caring? We could use this concept to look at what the general public knows about caring, or ask questions that make them think what it would mean to be cared for. Content like this is a very strong connector to the general public; it’s their voice.

Values and Purpose: get your audience actively involved

Here’s an interesting way to connect to your audience; let them tell the stories about their personal values and purpose. How can we involve your audience in the story of Carers Victoria? A campaign like this is very suitable for a retainer option because you continuously build on the idea and expand where it’s effective.

Talk about a big idea

If we want to tackle the bigger ideas, we need to embed it into a story. Videos with stories get shared. We could tell a similar type of story around the need to care; create a narrative around the challenges and rewards of caring.