Peter Salt – On Fear and Courage
Write a paragraph summarising Peter’s point: Fear is a strong motivator of behaviour; it can be communicator’s secret weapon. Understanding group psychology is key in creating change. If harnessed well. (We’ll cut the bit about courage out – that’s another subject) https://vimeo.com/106388729
Ava Lawler – Using Fear in Campaigns
Another summary of Ava’s point. Fear is never a good basis of decisions. https://vimeo.com/106390224
How about you? Do you think fear can be used for the good?
Let’s end with a question so start conversations. For instance, if we do a campaign around being smart about Asbestos, shouldn’t we use fear? And most importantly, does fear work?
Gerry McCusker – to camera piece v02
Love to hear what your thoughts are! https://vimeo.com/137573610
Previous video
https://vimeo.com/134919379
Some grabs of your presentation
Could we pick 2-3 ideas out of this and create 2-3 minute grabs you could write a post about? Alternatively, you could also do a few pieces to camera similar to what we did at the PRIA conference and we’ll comp you those? https://vimeo.com/130706342
Highlights reel for the Talk On Purpose program – DHHS
https://vimeo.com/132405649
Troy McDonald’s Story
https://vimeo.com/130176508
Helen Hanson – Truth In Partnerships
https://vimeo.com/131516254
2- Sharon Brooks v02 (OS)
https://vimeo.com/127785339
3- Sarah Law v02 (OS)
https://vimeo.com/126895479
4- Denise McGowan 150505 (OS)
https://vimeo.com/126895480
5- Linda Rozenberg 150505 (OS)
https://vimeo.com/126895579
6- Karen Brand 150505 (OS)
https://vimeo.com/127105458
7- Anita Harnden 150505 (OS)
https://vimeo.com/126895582
8- Dean Richards v02 150505 (OS)
https://vimeo.com/126895587
9- Renee Dela Cruz vo2 150505 (OS)
https://vimeo.com/126895585
Hi Nawal, Here are some examples of videos relevant to your project.
TED X: Lost In Translation
Being a very diverse group ourselves, we’re fascinated by language and culture: how various cultures express themselves in a unique way. The angle we took was exploring words that don’t exist in English.. but should. http://vimeo.com/67529500
High Resolves
We loved working with the young people of High Resolves, a non for profit that trains young people to be leaders of the future. https://vimeo.com/85152591
Atkinson Vinden – Right People, Right Advice
Here’s an example of how you can share the fundamental principle of what your organisation brings to the table. In this case it’s lawyers talking about the value of advice. Right people, right advice https://vimeo.com/99220941
Slow School
We love people sharing their stories in an authentic way. https://vimeo.com/121755357
Bendigo bank: people and values
Here’s a brand that does a great job connecting local community and purpose to a brand that lives their promise. http://vimeo.com/40440053
Client testimonials
Here’s a way to approach your client testimonials http://vimeo.com/42601926
Client testimonials for Integrity And Values
We’d love to hear what your thoughts are on this. We’ll probably cut down the video another 30 seconds; we’d like to know if you’re comfortable with us using the quotes that were selected. Thanks again for being part of this! https://vimeo.com/133736323
Penny draft version
https://vimeo.com/132410160
Kath’s story draft version
https://vimeo.com/133413837
How can Veldhoen can create a meaningful connection?
Veldhoen’s story can be told very effectively with social video by connecting and educating the audience on Veldhoen’s approach to activity based working.
Purpose; create a piece of content that links your brand to a big idea
Here’s a video we created for the TED X conference. It was shot in Australia, the US, UK and Sweden. We currently have just over 40.000 views with no marketing whatsoever. It’s thought piece around language. Could Veldhoen create a thought piece on asked the hard questions around how we work? http://vimeo.com/67529500
Blog – Tell your story through your people and your clients
For Slow School we created a simple, yet powerful story told by their clients and facilitators. https://vimeo.com/120449762
Atkinson Vinden – people behind the brand
Most business video is too much about ‘what’. This is a video about ‘how’ and ‘why’, because our audience doesn’t connect to a product. It connects to the people who deliver it. Do we like and trust them? https://vimeo.com/99220941
AMP – The Future Of Work
Unscripted interviews help our subjects to make the story feel conversational. https://vimeo.com/53917508 password: ‘hwp’
Profile videos
For Atkinson Vinden we created 15 videos of various staff members to give our prospective clients an idea of what drives the team. These videos created a significant growth of inbound traffic and leads.
Your blog – 1 minute tips
At a conference we captured 20 short videos about sharing knowledge. A very powerful way to connect to our audience. Veldhoen could create a series of videos embedded in LinkedIn articles https://vimeo.com/84089887
Philippe Cut 01
https://vimeo.com/133405349
Kath’s story draft version
Thanks for sharing your story, we’d love to hear what your thoughts are! https://vimeo.com/133413837
Example of a script to camera: Slow School
This is filmed by having all the subjects in front of a backdrop. This creates a nice, clean look. For reliance heath we’d recommend using a white backdrop and colour though. https://vimeo.com/121638456
Example of a video based on one subject
Here’s a video we created for Integrity and Values. https://vimeo.com/132501776
Previous examples
The examples below were based on a different budget bandwidth. We’ve added some notes on the project cost to give you an insight in the cost of video.
Imed – Sonography
15 videos for a project price of $ 25k. The scale of the project significantly lowers the ‘per video’ cost, so with 4 modalities shot per day, a ‘per video’ cost of about $ 1200 is achievable. https://vimeo.com/125539877
Atkinson Vinden – Right People, Right Advice
$ 28k for 17 videos. Right people, right advice https://vimeo.com/99220941 What is good advice? https://vimeo.com/98252752
AMP – The Future Of Work
$ 6000 for one video that involved 2 full days of shoot plus half a day for cutaway shots. https://vimeo.com/53917508 password: ‘hwp’
Flexirent – how it works
$ 6000 for three videos. All shot on one location in two days. https://vimeo.com/92108551
Purpose; using content to link a big idea to your brand
With shoot locations in five different countries we budgeted about 12k for this. http://vimeo.com/67529500
Social media video
Here’s a way to tell the story of what an app does, instead of just delivering features and benefit. What’s the outcome for the user? How does it help them? https://vimeo.com/100082417
Profile videos
Because of the scale of the project, we could offer those for about $ 500-600 each.
1 minute tips
20 short videos for $6k, so a ‘per video’ cost of $ 300. This was achieved by shooting everything on one location and doing one or two takes per video. https://vimeo.com/84089887
