Should we use fear?

Is fear a force for the good because it’s motivator, or does fear actually do the opposite? Is it a short term tactic or a way to create behavioural change? Two points of view:

Peter Salt – Salt & Shein

Please note that footage is a draft version; no colour grade has been done yet. https://vimeo.com/136790246

Jo Painter – Icon

Please note that footage is a draft version; no colour grade has been done yet. https://vimeo.com/136790225  

Written by robert · August 08 · Blog, Client Videos