Trust and connection are the basis on which we run our businesses.
This is why it’s crucial that your content supports the building of trust and connection. Your video content needs to feel like a conversation, where you look happy, confident and in control.
How ‘videographers’ work
We don’t like being called a ‘videographers’ because videography is a technical process. We believe content creation is a people process.
Videographers typically put people in a small room, flick on a bunch of very bright lights and run the interviewee through a question list.
This approach is based on a learned default based on what we know from producing TV or news items. It’s fast and cost effective and leads to results like this: a perfectly adequate corporate video.
Interviewing vs having a conversation
Telling your story from the heart is a very different process. We focus on creating an environment where the people we talk to feel happy and confident.
It’s a process where we create conversations around meaningful connection. This is part of the coaching and facilitation process that is central to our brand: Confidence, Courage, Connection.
Here’s the same client, but now we’re having a conversation:
The 3 key differences
2. Ownership. Our process creates a sense of ownership for everyone involved. Instead of being told what to say, your team sees their own stories and experiences in your brand.
3. Connection. The viewer feels that they’re being talked to instead of ‘presented’ to. Instead of ‘presenting’ we’re being present with our viewers.
Being present, confident and courageous is how meaningful connection is created. From there, you can build trust with your audience.
That’s where you really start Hunting With Pixels!