ING Direct - a case study in authenticity


Well that was scary!

When ING approach us to make a promo for their new banking platform we went out on a limb. We asked them: “Why don’t we ask 15 random clients what they really think about the platform?”The idea was to create a reaction video based on genuine reactions; we filmed the clients as they used the platform for the first time.

We admire ING”s courage to be absolutely authentic because there’s a risk; people may give you an authentically bad testimonial!

FAQ videos

Generous brands don’t just market; they actively try to make the experience of their customers better.


150.000 views and overwhelmingly positive feedback for ING’s customers.