Video reviewing: how to get it right

· How We Work

Getting the most out of your reviews

We can appreciate that our video production project is added to your already busy full time job, so here’s how we make sure you get the best results in the shortest possible timeframe. appr

Get it right the first time

The number one ‘time suck’ and cause of overblown budgets and timelines is not getting the review right, so reviewing properly requires you to be fully mindful of the task.

Here’s how you make it happen.

Get a cuppa. Get Pen and paper. Block out 10 minutes of time, close the door.

Time your review well

There’s a good body of research showing that after about 14.00 our brain’s ability to process information rapidly declines, so try to avoid reviewing in the afternoon. You’ll do a better job and spend less time if you review in the morning.

Wearing different hats

Even for experienced video producers, there is no way to spot every detail in on go so it’s important to run the video a number of times while concentrating on one aspect of the video.

First run: overall impression

You can only make a first impression once; the same counts for getting a first impression. Screen Shot 2015-01-30 at 2.44.57 pm  

Put the ‘big picture’ hat on

On your first run, don’t stop the video or get into the detail yet. Use your first impression to look at the big picture; does the message of the video connect to what you want to achieve? Does the structure make sense to you? Are there things that confuse you?

Pen and paper

penpaper A good way to do this first run is to have a notebook and pen so you don’t have to switch applications or move things over the screen to capture your thoughts. Don’t stop the video, don’t touch your keyboard. Watch the video in realtime and jot down the ideas with a few words.

Second run: titles

One of the most common issues we see in reviews is getting titles wrong. Do one run of the video just concentrating on titles; is the spelling exactly as you briefed? Is the capitalisation correct? Be especially careful with brand names; for instance ‘Linked In’ has to be spelled like ‘LinkedIn’ with no space. Never make any assumptions about titles, always check them with the person involved.

Third run: other details

Have one last run where you look at details. Are some shots darker than others? How do the colours look to you? Are there any cuts to seem to fast or slow to you?


Can you hear all the speakers clearly? Do you feel the music reflects the content and your brand correctly?


Is the spelling correct? Does the font match your other branding?

Deliver feedback effectively

Once you have overview of what you jotted down on paper, put it into the shared Google doc that we provided so everyone can comment. This way you can easily keep track of changes and reviews.

Did you involve all the stake holders?

Last but certainly not least; has every stake holder reviewed the footage? Are you on the same page about what changes are required? Did the branding people/ CFO/ marketing director share their thoughts?    

Written by robert · · How We Work
NextVideo for Angelique