The number one ‘time suck’ and cause of overblown budgets and timelines is not getting the review right, so reviewing properly requires you to be fully mindful of the task.
Get a cuppa. Get Pen and paper. Block out 10 minutes of time, close the door.
There’s a good body of research showing that after about 14.00 our brain’s ability to process information rapidly declines, so try to avoid reviewing in the afternoon. You’ll do a better job and spend less time if you review in the morning.
Even for experienced video producers, there is no way to spot every detail in on go so it’s important to run the video a number of times while concentrating on one aspect of the video.
On your first run, don’t stop the video or get into the detail yet. Use your first impression to look at the big picture; does the message of the video connect to what you want to achieve? Does the structure make sense to you? Are there things that confuse you?
A good way to do this first run is to have a notebook and pen so you don’t have to switch applications or move things over the screen to capture your thoughts. Don’t stop the video, don’t touch your keyboard. Watch the video in realtime and jot down the ideas with a few words.
One of the most common issues we see in reviews is getting titles wrong. Do one run of the video just concentrating on titles; is the spelling exactly as you briefed? Is the capitalisation correct? Be especially careful with brand names; for instance ‘Linked In’ has to be spelled like ‘LinkedIn’ with no space. Never make any assumptions about titles, always check them with the person involved.
Have one last run where you look at details. Are some shots darker than others? How do the colours look to you? Are there any cuts to seem to fast or slow to you?
Can you hear all the speakers clearly? Do you feel the music reflects the content and your brand correctly?
Is the spelling correct? Does the font match your other branding?
Once you have overview of what you jotted down on paper, put it into the shared Google doc that we provided so everyone can comment. This way you can easily keep track of changes and reviews.
Last but certainly not least; has every stake holder reviewed the footage? Are you on the same page about what changes are required? Did the branding people/ CFO/ marketing director share their thoughts?