It’s great to see so many people using the lockdown to get back on their bikes for exercise and transport.
I’ve never seen so many people on the trails. My worry is that all those ‘new’ riders don’t have the right skill set to rejoin traffic in a safe manner.
This is why creating social media content around riding safely is so important right now. Here are a few things we’re working on at Bikefilms at the moment to support the effort.
Project 01 – Cycling safety project with the City Of Sydney
Here’s a video that’s part of a project we’re doing with the City Of Sydney and BikeWise to help riders be more empowered, confident and skillful when riding in traffic.
Project 02 – Covid-19 lockdown: is your bike safe to ride?
Here’s a video we created with BikeWise that was commissioned by the WA Roads.
Project 03 – driving a car around people on bikes
A project we’re doing with the University Of Adelaide to promote safe driving around cyclists. These videos are being used in an online test that you can find on cycleaware.org.
What can we do to make riding safer during the Covid-19 lockdown
One of the effects of the lockdown is that more people than ever are getting on their bikes. This is good news, but also a challenge.
The challenge is that we were already seeing a significant spike in injuries and deaths among cyclists in the months leading up to the Covid-19 pandemic.
This trend could be accelerated by more inexperienced riders entering the roads, especially if they keep riding after the pandemic subsides.
Now is the time to get ready
At Hunting With Pixels, we’re very passionate about making riding a bike the way it should be: fun, healthy and safe.
We want to use the spare capacity we have over the next few months to make a difference.
We’d love to talk to you on how we could collaborate on this.
These are challenging times.
Since the lockdown started, as a leader you suddenly have to manage a team over dozens, if not hundreds of team members working from home.
If you run a small business, you suddenly don’t have the network in place to stay connected to your clients.
People are looking at you as the leader to offer comfort and guidance in challenging times. Staying connected requires meaningful interactions.
Group emails and Zoom calls are great technologies for information, but not for connection.
As leaders, we need to inspire and support our people.
Timely, carefully crafted messages help your people stay engaged and productive.
To support you during the lockdown, we’re offering to create content with you that will help you stay connected. If you’re a friend or client we’ll do this on a ‘pay what you can’ basis, and in some cases even pro bono.
People don’t remember what you said. They remember how you made them feel.
Here’s how the CEO of Marriott communicated to his team.
Arne shows his humanity, while also delivering an honest assessment on how challenging the coming months will be.
The video has been shared and retweeted millions of times.
Case study 01: Deakin – Covid 19 announcement
This is how Jenni communicates the effects of the lockdown to the students of the Deakin Law School.
Follow up content for Deakin University
After the announcement, Jenni followed up with a piece about optimism and focus on opportunities in challenging times, urging students to use this time to upskill or to fast track their studies.
Case study 02: Acorro – how to work from home effectively
After the initial announcement, you can stay in touch on a regular basis with shorter updates.
Case study 03 – WordPress – involve your team while keeping them safe
Here’s an example of a video based on team members filming themselves on their phones. We took care of the concept, direction and production management. we did for WordPress
We support leaders during the lockdown
Here’s how we can support you as a leader;
- We craft your message. We help you create the right message at the right time
- We create strategy. The timing and order of what you say when matters.
- We coach you on how you deliver your messages.
- You can do messaging and coaching in 1-2 days.
- We’ll edit and publish finished product in 6-12 hours.
- We help you publish your content and we ensure you get the traction required
Lock Down discounts – pay what you can
We’re in this together.
Let’s have an honest, open conversation on where you’re at and what is possible in the current situation.
This is the time for all of us to support each other and to stay connected.