Here’s a great example of written content that’s on Daniela Cavalletti’s site. Someone clearly put some time into this: “We will remain competitive in the constantly changing market for defense legal services by creating and implementing innovative and effective methods of providing cost-effective, quality representation and services for our clients.” 
Do we hide behind Corporate Speak to sound clever? Or is this language that can be appropriate in certain settings? Does this clarify the positioning of the company or does it diffuse meaning? We’d love to hear what your thoughts are. Daniela is one of the speakers at our next Short Takes event around Why Writing Matters, more information can be found here.
Written by