I like this approach because it explains what the software does, but sells it on the experience https://vimeo.com/102381171
in our meeting we discussed Xero; they do a great job around story telling around the software. In a video like this we can tell the story from your dealers/vendor’s perspective. These videos are in a slightly higher bandwidth than the 4-5k proposed, but we can use elements of the approach while staying within the bandwidth. https://vimeo.com/51563083 https://vimeo.com/117861882