Hi Guido, Here are some examples of videos relevant to your project.
We chose a non scripted, more conversational approach which got some great feedback. They also turned out to be great for recruitment as candidates get a feel for who they could work with.
https://vimeo.com/99794385
https://vimeo.com/102597994
This is part of a batch of about 30 videos we did in a day during an event. We got very good traction in Twitter/FB with this. https://vimeo.com/84089887
Here’s a way to approach your staff profiles too if you’d like to go for a polished approach. http://vimeo.com/42601926
You can say a lot in 30 seconds! http://vimeo.com/55741516
A quick overview of what we do and how we approach our work. http://vimeo.com/25540698