Did you know that YouTube is actually the second most popular search engine, behind its parent company Google? Additionally, YouTube makes SEO child’s play, by allowing you to embed videos with tags and associations that help it appear in more relevant searches. By taking advantage of embedding, you can get two bites at the cherry by having your video show up both on YouTube and your own website in a blended search. While not technically a search engine, it is also important not to discount the importance of Facebook and other social media. A video reference from a friend carries far more weight than results from a search engine, especially in terms of new content discovery. If you are using video on your website, ensure that your video platform has easy to use buttons for social media sharing – Facebook, twitter, digg, everything that you can. It is a small, easy to overlook function, but can net you easy hits with little effort. Stay tuned for more on this topic in the coming days
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