One of our clients, Michael Giannak of Group Security Systems, came to Hunting With Pixels with an interesting challenge. He has a great product, the market is ready for it but potential clients have a hard time understanding how the product works. We recommended a simple, cost effective animation to explain the concept of the product; a great way to complement the written content and sales efforts of Group. http://vimeo.com/29127362 The resulting video is a great sales tool that’s beneficial to clients because they can make an informed decision without having to do extensive research, and beneficial to Group because it makes a great case for a great product.
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