Using online video as an SEO tool isn’t complicated. Here are some tips to get you started. – Use relevant keywords and tags. Spreading your tags wide and thin might seem to attract more hits, but to keep people on your site and convert views into customers, you need to have relevant content. Remember that you want your brand to have credibility. – Having said that, put some thought into how you use your tags, keywords and video title. Tags should describe the video and relateded to the subjects; simply copying them over can create links that lead to people clicking away, which will actually hurt your page ranking! – Make quality content. It doesn’t have to win Oscars, but it does have to look professional. If your video will feature a presenter, consider either using an actor or on camera presentation coaching. – Don’t skimp. It’s good to be economical, but if your video looks cheap it says that you are cheap. That’s great if you sell second hand tyres, but it’s unconvincing when you sell something of higher value. Always consider your brand credit. – The thumbnail preview of your video is vital in convincing people to watch. Video hosting sites like YouTube and Vimeo will often let you select which frame you wish to use as a thumbnail – make it a good one. – Consider adding a transcription of the video, so that Google can pick up the content as text; search engines like video, but they can’t figure out what the content is. There are some great tools online that can take the hard work out of this. – Make sure that you keep engaging the audience. Regular content will keep people coming back to your site, and build up brand recognition and loyalty. Rather than making one long video, consider a series of shorter ones, clearly labelled, that will have people clicking through your website. If you do video well, you’ll be really starting to cook with gas SEO wise!
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