Case Study for METS Ignited Copy

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Case study – TEDx Melbourne

Here are some examples of work that would be relevant to your project. The aim of capturing footage at METS Ignited is to share the knowledge and to drive innovation. In that respect you’re quite similar to TED; it’s about ideas worth sharing and ultimately changing how people think and act. With that in mind we created a promo for the event that puts a lot of emphasis on ideas, not on promotion as such: This got some great traction on social media because it sparked conversations about adventurous minds.

Highlights reel

After the event we created this highlights video for their event that got about 25.000 views:


They keynotes varied from 4000-80000 views:

1 minute vignettes

One interesting outcome of our TEDx project was the traction we got with our One Minute Thoughts pilot. The One Minute Thoughts got 114000 in the first week alone on Facebook. The reason is that short form content that starts conversations gets shared on Facebook, which rapidly expands the viewer base. We could apply this principle to METS Ignited; what ideas could we share that will spark conversations with your audience?

Examples of other social media video vignettes

Here’s an example of how we approached this for the Walkley Foundation’s Storyology Conference:  

Written by robert · · Blog, Client Videos
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