This is not the most elaborate product we ever made, far from it. And that’s a good thing, because video that cuts through isn’t elaborate. It’s simple, basic and relatively easy from a technical point of view; that’s the beauty of it.
The challenge isn’t to make elaborate corporate videos; complex, flashy video is easy. Simplicity isn’t. Great video is about really getting to the heart of what you do in a simple, elegant manner. http://vimeo.com/72716056
What I love about this video is that it just gets to the heart of what Virtual Elves is offers; space in your life. And who doesn’t want that?
Corporate video is changing. What’s powerful about this video is it’s simplicity and brevity. Where most corporate video tends to bang on about features and benefits for three minutes, Kristy tells us in less than 20 seconds what her business is about. Why? Because she knows you’re smart enough to get what she’s talking about.
Can you tell us in 20 seconds why you do what you do, and how it benefits others? We’d love to hear about it!
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