So What is this thing called Social Video?
Social video is the kind of video that you’d forward to a colleague or friend. Typically our audience forwards videos because they’re: – Hilarious – Useful
Let’s be useful
Unless you’re Dame Edna, you’re probably not hilarious. But what you can offer something that people can do something with. What’s not social Your promo video. No matter how amazing it looks, it’s still a business pitch. Not bad on your home page. Not any good anywhere else, especially on social media. Don’t bore people with self promotion; give them something they can use, establish yourself as an expert. Be generous.