Social Profile Video masterclass in Melbourne
At Hunting With Pixels we’re very excited to run our first Social Media Profile Video course on the 18th of June. The reason we’re passionate about using profile videos is that they really encompass everything we’re about at Hunting With Pixels; creating meaningful connection.
How we make decisions on who to do business with
Connection is everything. We are all hard wired to make decisions about who we trust and do business with by mixing ‘digital’ and ‘analog’ information. Digital is the data: product features, price, ROI. All the stuff that marketers tend to bang on about. Analog is how we feel about someone: tone of voice, personality, posture: all the non verbal communication. Research shows that we remember how people made us feel, much more than what they said, so how we say something matters.
Trust And Connection
Typically, we base our decisions on who we work with or hire on whether we feel trust and connection to someone. When it comes that aspect of business, authentic and well structured video can really make a difference to how your audience perceives you, provided it’s authentic.
People don’t buy what you sell. They ‘buy’ you as the person to help them
If we want to find our tribe, we need to have the courage to be vulnerable and talk about what really drives us. Here are a few examples of social video profiles we created for the lovely people at Atkinson Vinden in Sydney:
So, What’s your essence?
In our course we’ll work with you on creating a 30-60 second profile that summarises who you are and what you’re about in a way that’s authentic, confident, and relaxed. The end result is a a beautifully shot, high quality video that helps you connect to your tribe.
What’s in the box
1. A content session around building the story around why you do what you do. Let’s explore what your purpose is and how we can write a short script around it. This will be done a small groups at the Hoffice on the 18th of June. 2. Coaching and filming. A one on one session with you where we coach to be the best you can be in front of the camera and capture some of your magic. 3. A fully finished, ready-to-go social media profile video on any social media platform you want.
What you get out of this
The outcome of your course is a short video that you can use on your website, LinkedIn profile, Facebook page or wherever your audience want to connect with you.
Bit of an introvert?
This course is definitely for you. Introverts can be amazing presenters if they just get to tell their story instead of being pushed to do the ‘presenting’ thing. Here’s an article we wrote about ‘not being good on camera‘. There’s no such thing as not being good on camera, there’s just being authentic or not being authentic. https://vimeo.com/102607249
$ 895 during the pilot phase, which is a steal considering you’d pay more for the video alone! We’re planning courses in Sydney and Melbourne in August and September. Drop us a line if you’re interested. Here’s a video on why authenticity matters: https://vimeo.com/114209651