Cisco – Connected Farms
NBN broadband – Connecting Purpose with Technology
We believe the process of creating engaging video content must start with a focus on people. Technology is just the tool to make the content look great.
Our work is based on the premise that we use content to create an emotional connection with the viewer first, then provide evidence of what the product delivers.
For this project, we would recommend combining our approach of supporting storytelling with the visuals created by a high-end Director of Photography.
We would also recommend a shorter video format of around two minutes where the story introduction is about 30 seconds, similar to the example you sent us.
TEDx promo around Rebels And Revolutionaries
We’ve been partners for TEDx Melbourne for a few years and loved capturing the ideas and stories behind the talks.
The F Bomb is a show about female entrepreneurship: showing role models and having the real conversations around women in business.
Women in Non For Profits
Leadership can be lonely: having peer support can make a big difference.
EmpowerGirl – Cynthia talks about confidence
This is a ‘work in progress’ video we’re creating at the moment. We interviewed Cynthia last week and are creating short segments that can be used on social media and in learning platforms.
Southern Cross University
We worked with the Hotel School and Southern Cross University in Sydney and Melbourne on an extensive Facebook campaign to drive sign ups.
Their leads increased by a whopping 57% over 1 year.
Part of the project was to create videos for multiple regions. This is much more cost effective and it was a great way to involve international students in the process.
Stile Education is about making STEM fun for kids year 4-6.
Lawyers need to work hard to build the trust because of the negative impressions the general public has, mainly due to people not understanding how law works.
The aim of this video is to show the humanity behind the lawyers.
As mentioned in our meeting, these are some examples of work that could fit the format for club members and team interviews.
We are interested in understanding what your marketing team’s plans are and how we can support you in these initiatives.
Member Profile Example – Penny Locaso
Penny is a member of WC Melbourne, here’s a LinkedIn video we did for her a while back.
I like the storytelling angle: instead of talking about what we do, Penny talks about why.
Example of a video for a small event
This could be a potential format for Florence Guild follow ups, creating a shap shot of the event and adding interviews.
We’d put more emphasis on the space for Work Club in your case, so we highlight the experience of the audience more.
TEDx – social media campaign videos
We filmed the TEDx videos at Work Club last year.
These would be a great way to make Instagram videos for WC; sharing member insights in short and sharp videos that both highlight the member’s insights but also show the WC space.
TEDx – story based content
Example of social content
This is an example of ‘follow up’ content that positions you as an expert
Telling a story around purpose
Talking about the ‘why’ is a great way to connect
Speaker showreel around a subject
Positioning the speaker as a subject matter expert
Speaker showreel as a demonstration of capability
Putting more emphasis on the quality of delivery and IP.
US based with conference in AU, so similar opportunities and challenges to CustomerGauge.
A short, sharp promo that encapsulates the essence of TEDx.