You look and sound best when your brain is performing well. There are two things that inhibit your brain:
Lack of sleep. Ensure that you get a good night’s sleep the day before.
You’ll look fresher but most importantly your brain will be much better at handling the cognitive workload of being out of your comfort zone while trying to remember your key messages and connecting to the viewer.
Your brain is going to get a major work out; make sure it’s rested.
Stress. Eliminate any form of stress where possible.
Postpone a difficult phone conversation, ensure that you only have people in the room that you feel comfortable around, don’t cram too many tasks in the day.
Be selective about who you take feedback and direction from. Trust your own instinct; you’re the expert in your field.
If you’re working with a director, pick one that you know you share values with. Ask questions about this beforehand.
Mixed messages during the shoot? You probably have too many people in the room. Only have the absolute key people in the room.
Leaders – beware of how you affect your team
As the business owner or CEO you might want to be around for the interviews, because you want to be across what is being said.
This can backfire. Simply being present in the room can be a real obstacle for some of your team members to be conversational and authentic.
The same counts for marketing directors. You’re an expert on the messaging, but being too hand on or directive can diminish your impact.
Think of your interview as building scaffolding
Editors can rearrange things; you’re just here to provide the raw material. You don’t need to come up with all the clever sound bites.
You do need to have a clear idea of the structure of what you’re communicating.
Note down the key messages in a mind map or list, and talk around those. Your expertise and experience enables you to fill in the blanks. Trust it.
You’re not an actor.
Learning a script by hear and communicating it in a way that connects to the audience is a skill.
Unless you’re a trained actor or presenter, we don’t recommend trying to learn too many lines by heart.
You’re not likely to pull it off, and it shows in how you present.
Don’t ‘present’. Be present.
Great video content is a a conversation you have with your audience. It doesn’t need to be perfect.
You can rely on editors to make things concise and accurate. You don’t need to present. You need to be present.
Being present is about being in the moment and focussed. This can be achieved by doing two things;
– Give yourself a bit of headspace before you do your shoot. A walk, cup of tea or some focussed work on what you want to talk about
Eliminate distractions. Shoot offsite if you can. Turn off your phone.
Best shoot times
We all have different rhythms, but generally spoken we’re at our best in the late morning till early afternoon.
This is where our brain is rested and at it’s more creative.
Take your time and relax
Key is that you feel in charge when you’re being interviewed.
We’re here to help you tell your story: make sure you own it, take your time and refine if you feel it’s necessary.
Noone likes wasting time and money. Here are some strategies to save you both in the editing phase of your project.
We know you’re super busy, so it’s important to plan time to review so this doesn’t become a bottleneck.
For every 5 minutes of video, expect to spend 30 minutes reviewing and adding notes.
Another way to ensure you get a quick turn around and high question is to make sure things aren’t missed in reviews.
How to get reviewing right: Putting different hats on
One of the biggest challenges in getting an editing project right is reviewing. Two things to keep an eye on:
Attention blindness. Key to counteracting attention blindness is to concentrate on one thing at the time. If you jump from big picture to detail all the time, you’ll wear yourself out because you’re putting your brain through a massive cognitive effort. Instead, take your review in stage.
Step 01: Fresh perspective Hat
You can only get a first impression one time. It’s essential that you capture your initial, emotional response before you get into the detail.
Sit back, relax and play the video. Do not start and stop, but play the video like a user of your website would.
Right after watching and before you get distracted by the next think, answer these questions:
What is my gut feel?
Did I understand the message?
Did it feel too long or short?
Is there a moment where you felt you lost interest?
Is there a bit that you didn’t catch (for instance because of a complex sentence structure or audio issues)
Step 02 – Sound
Without concentrating on the visuals, how does the video sound to you?
Does the music feel right to you?
It is easy for you to understand everyone?
Step 03 – Brand and titles
It’s very easy to miss spelling mistakes, because we tend to skim over titles in video. Stop the video, read the title and ensure you’re happy with it.
Double check the spelling
Is the font correct?
Is the logo up to date? Did we get the branding colours represented in a way that works for you?