The last Short Takes, on May 3rd, was a bonanza for those seeking to better utilise social media in their business. We were lucky enough to have Kate van der Voort, founder of Social Mediology, give this excellent presentation on the subtle art of social media. Kate proposed a paradigm shift in your marketing effort, moving from a traditional, brand-centric strategy, to the customer-centric methods of social media. Counter-intuitive ideas like letting go of control for greater reach, being generous with free content, and engaging with customers rather than simply reaching them, were put forth and explained to an appreciative packed house. You can check out the full presentation below: http://vimeo.com/41965776 We’re thrilled with the quality of presentations that we’re seeing at Short Takes, and hope that you’ll be able to join us for the next one in July.
At short takes, we normally steer well clear of any ‘up-sells’, but we were approached by so many people after the last event that we decided to get Kate back in for a special edition of her Social Media LIVE! workshop, especially for Short Takes attendees, here at Hunting With Pixels in June. In this half day workshop, you will learn how to use Facebook, Twitter and LinkedIn strategically for your business, as well as hear about the latest trends in social media. We’ll also throw in a presentation on video SEO for those who would like to get more mileage out of their videos. Kate is offering a special of $300 per person (more than 20% off the usual price). Space is limited, so please email your interest to firstname.lastname@example.org We will discuss the final date with you once we have our attendees. Hope to see you there!